SC dismisses IMA's plea against Patanjali, upholds repeal of rule on AYUSH ads
The company was said to have promised customers lasting cures for chronic diseases like hypertension, asthma, and diabetes-promises which were held to be deceptive. The IMA had moved a plea in the Supreme Court, which had issued notices to the Union Health Ministry, the AYUSH Ministry, and Baba Ramdev's Patanjali, too.
Now, on August 11, 2025, the Supreme Court formally rejected the IMA's petition and rescinded its previous motion against the central government's repeal of Rule 170 of the Drugs and Cosmetics Rules, 1945, according Times of India, Mumbai report.
Rule 170 had previously required pre-approval by state governments before any advertisement of AYUSH products, in effect serving as a check against false advertising.
The Court noted that the relief sought by the IMA was already substantially granted with the previous judicial actions and the revocation of the rule by the Ministry of AYUSH.
Judicial crackdown
Credit: Instagram/@swami ramdev
The Ministry of AYUSH (which oversees Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy) on July 1, 2024, issued a notification removing Rule 170 from the Drugs and Cosmetics Rules, 1945.
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This rule meant the companies had to get prior approvals from the state licensing overseers before advertising any ayurvedic, unani or siddha medicines. Earlier, this rule was implemented to curb the use of false or misleading advertisements, but now, with its dismissal, companies will no longer have to get a pre-approval before advertising such products.
Justice Hima Kohli and Ahsanuddin Amanullah insisted time and again in the year 2024, insisted that a complete adherence to the advertisement guidelines should be followed, and the products with false claims be removed from the markets with immediate effect.
Closure of the case and future implications
During the final hearing on this matter, Justice K.V. Viswanathan raised an important question: how could state authorities enforce a rule that the central government had already removed? Justice B.V. Nagarathna also stated that most of the main issues raised by the IMA had already been addressed before. Adding to this she said that court does not have the power to bring back a rule that the central government has already dismissed; therefore, there is no need to stretch it any longer.
While Patanjali might consider the closure of the case a legal respite, it also bears an unmistakable warning. All future breaches of advertising ethics could invite immediate legal action. For consumers, the judgment is a clarion call for increased vigilance.
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