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Aldi's Oasis-tribute 'Aldeh' sign will remain in place at Manchester store, CEO confirms

Aldi's Oasis-tribute 'Aldeh' sign will remain in place at Manchester store, CEO confirms

Daily Record24-07-2025
The 'Aldeh' sign is going to Live Forever after becoming an unexpected tourist spot for fans pouring into the city
Oasis fever is taking the UK by storm and it is now even affecting the signage of one of Britain's much-loved supermarkets. The Oasis reunion tour is underway, with the Gallagher brothers reuniting after a long-standing feud.

The 90s Britpop sensations have put their differences aside to delight audiences with tunes like 'Wonderwall' and 'Champagne Supernova' during a run of 16 UK dates as part of their 2025 tour, including three nights at Edinburgh's Murrayfield

Ahead of their hometown shows in Manchester this month, the Aldi store on Bury New Road in Prestwich, a town three miles north of the city, rebranded its sign to 'Aldeh'.

The sign - a nod to the Mancunian pronunciation of Aldi and a tribute to Oasis' reunion tour - was originally intended as a temporary fixture, due to be taken down after the final Manchester gig.
However, Aldi has now confirmed that the sign will remain in place following an outpouring of public support.

"We've been blown away by the public's reaction to 'Aldeh,' Julie Ashfield, Chief Commercial Officer at Aldi UK said. "What started as a fun, temporary tribute to Oasis and the local accent has turned into something far bigger.
"We've heard shoppers loud and clear, and we're absolutely delighted to keep the sign up for the long haul. It's been brilliant to see the joy it's brought to fans and the Manchester community."

The sign quickly became an unexpected tourist spot for fans pouring into the city who began queueing for selfies. Posts went viral and a fan petition to make the sign permanent gathered over 1,300 signatures in under a week.
The petition to keep the sign was launched by local Ella Curtis, who wrote: "What started as a nod to a special reunion, quickly took on a life of its own. The rebrand resonated with people across Manchester and beyond.
"Photos of the sign went viral, because it tapped into something meaningful: pride in where we're from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque."

The Prestwich store is a stone's throw from Heaton Park, where Oasis played five sell-out shows this month. The sign is now even listed on Google Maps as a cultural landmark, complete with glowing 5* reviews - with one visitor calling it 'the Stonehenge of a generation'.
Liam Gallagher himself added to the buzz, sharing a picture of the sign on his Instagram story, and Noel's daughter, Anais, got involved by responding on TikTok urging the retailer to make the move.

In the end, Aldi's Chief Executive Officer, Giles Hurley, was left with no choice but to personally endorse the decision.
Giles Hurley, Chief Executive Officer at Aldi UK , took to his LinkedIn to confirm the move, writing: "In celebration of the Oasis reunion tour, Aldi UK renamed our store closest to Heaton Park, Manchester 'Aldeh'.
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"The response has been supersonic, with Oasis fans and proud Mancunians visiting the store to see it for themselves. Last week, a petition was launched by a local resident calling for us to keep the sign.
"So naturally, we took to social media to see what our shoppers thought, turns out... people are mad for it and want the sign to stay. I'm pleased to announce that we'll be keeping the Aldeh sign as a tribute to Manchester!"
He amusingly signed the announcement off with a classic Gallagher phrase, adding: "As you were."
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