Subway transforms restaurant into 'happy place' from 'Happy Gilmore'
To further its collaboration with Netflix comedy "Happy Gilmore 2," Subway announced Thursday, July 31, that it is transforming one of its locations in California into Happy Gilmore's "happy place" from the new and original film.
Subway's Happy Place will "let fans relive iconic scenes" from the movie and play minigolf on a course inspired by the film's most memorable shots, while also featuring appearances from some cast members, according to the sandwich chain's news release.
The Happy Place will be open to the public from noon to 7 p.m. PT on Friday, Aug. 8. The restaurant is located at 1801 W. Pico Blvd. in Santa Monica, California. Admission is free, but fans are encouraged to make a reservation and secure their spot in line at SubwayHappyPlace.com/events.
"In addition to one-of-a-kind photo ops, 'Happy Gilmore 2' props and plenty of Subway sandwiches, fans can also relax with ice-cold beer on tap and find their center in Subway's country-club-style beer garden," according to the sandwich chain.
Fans who want more information are encouraged to follow Subway on Instagram and TikTok.
Subway announced Happy Gilmore Meal, collectible cups earlier this summer
To celebrate the arrival of "Happy Gilmore 2" on Netflix on July 25, Subway announced the Happy Gilmore meal in late June, which became available at Subway restaurants across the U.S. and Canada starting July 10 and for a limited time, while supplies last.
Subway customers can make any combo or Meal of the Day a Happy Gilmore Meal for $1 more and receive one of four limited-edition collectible cups featuring fan-favorite characters from the movie franchise.
The four collectible cups feature Happy Gilmore (Adam Sandler), Shooter McGavin (Christopher McDonald), Hal L. (Ben Stiller) and Oscar (Bad Bunny), Happy's new caddy in "Happy Gilmore 2". Subway said in a July 31 news release that it has sold nearly two million Happy Gilmore meals since launching them.
Each Happy Gilmore meal includes limited-edition packaging that "transports fans via QR code to Subway's Happy Place, an immersive digital experience inspired by Happy's iconic dream world and reimagined by Subway and Netflix," Subway said in a news release.
Subway MVP Rewards members can get even more perks inside Subway's Happy Place, like bonus entries into a weekly sweepstakes for a chance to win prizes, including a grand prize golf resort trip for two, weekly $3,000 cash prizes and a custom golf cart, among others.
Subway told USA TODAY on July 30 that there is no end date for the promotion and that each restaurant received a certain number of cups, which are available as long as supplies last for each participating location.
Customers are encouraged to check with their local Subway restaurants to inquire about the availability of the cups.
Top of the charts: 'Happy Gilmore 2' shoots up the charts, earns Netflix's biggest opening weekend numbers
'Happy Gilmore 2' earns Netflix's biggest opening weekend numbers
"Happy Gilmore 2" snagged 91.9 million minutes watched in its first weekend, according to Netflix's internal data. This amounts to 46.7 million views between July 25 and 27, per the streamer's calculations.
This viewership gives Sandler's star-studded sequel bragging rights for having the biggest U.S. opening weekend of all time for a Netflix movie, a spokesperson for the streamer confirmed to USA TODAY on July 30. "Happy Gilmore 2" is currently in the No. 1 position for movies streamed worldwide.
Variety was the first to report the news.
In the sequel, co-written by Sandler, Happy has left golf behind after a tragic accident years ago. When he needs to raise $300,000 to send his daughter, Vienna (Sunny Sandler), to a prestigious ballet school in Paris, Happy hits the links again and runs into old pal Shooter McGavin.
Contributing: KiMi Robinson, USA TODAY
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
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