Apoorva Mukhija's net worth: Does she charge Rs 6 lakh for a reel, earn Rs 2.5 lakh daily?
Who is Apoorva Mukhija, aka Rebel Kid?
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Apoorva Mukhija, popularly known as Rebel Kid, is a digital content creator known for her bold, witty, and relatable reels. She rose to fame through Instagram, where her unapologetic personality and strong opinions quickly won her a massive fanbase. She recently appeared on Karan Johar's reality show The Traitors, further increasing her popularity.
Reports Claim She Earns Rs 2.5 Lakh Daily and Has a Net Worth of Rs 41 Crore
A report by Business Today claimed that Apoorva earns around Rs 2.5 lakh daily from brand collaborations, social media videos, and TV appearances. The article also suggested that her total net worth could be as high as Rs 41 crore, mainly due to her success on platforms like Instagram.
This information went viral on social media, sparking debates and reactions from netizens. Many were shocked, especially when comparisons were made between her earnings and the income of academically accomplished individuals.
IIT Alumnus Reacts: 'World's Truly Fair?'
A now-viral post by an IIT graduate, @digitalsangghi on X (formerly Twitter) expressed frustration about the comparison between academic success and online fame. The post read:
Viral post | Credit: X
'Studied 14 hours daily to crack IIT, gave up everything. Today? Barely 100 people know me. Meanwhile, someone earning crores by making reels with red lipstick and abuses becomes a star. Is the world fair?'
The post added fuel to the conversation, with many agreeing while others defended Apoorva's right to earn from her creativity and popularity.
Apoorva Reacts: 'Where is All This Money?'
Apoorva Mukhija aka Rebel Kid | Credit: Insta/The Rebel Kid
In an honest and humorous interview with Bollywood Bubble, Apoorva rubbished the Rs 41 crore net worth claims. Laughing at the reports, she said:
'I'm everywhere, but my net worth is not even close to Rs 41 crore. I don't even make one-tenth of that!'
She further added that her clothes were rented, her heels dusty, her nails fake, and the most expensive thing she wore was a Rs 20,000 watch.
Apoorva even shared how her mother was confused by the viral rumours. 'My mom sent me the screenshot and asked, 'Where's all this money? Why aren't we buying a house yet?' she joked.
Does She Really Charge Rs 6 Lakh for a Reel?
Contrary to online claims, Apoorva clarified that no brand currently pays her Rs 6 lakh for a reel, and that her income is much more modest than people assume. She playfully added:
'If I ever make Rs 10 crore, I'll retire. Someone take me there. Give me money!'
Online Backlash and the Debate on Influencer Earnings
The false claims around Apoorva Mukhija's net worth led to a wider discussion on social media about influencer culture, online earnings, and public perception. The Rebel Kid addressed it head-on in her Instagram story, sarcastically writing: 'Galat hai bhai???' (This is wrong, bro?)
While she didn't win The Traitors, her bold personality and quick wit made her one of the most talked-about contestants. Apoorva's charm lies in her honesty — she doesn't pretend to live a glamorous life and isn't afraid to laugh at exaggerated reports about her earnings.
What's the Real Story Behind Rebel Kid's Net Worth?
In today's social media age, rumours spread fast — and so do assumptions about influencers' wealth. While many believe that Apoorva Mukhija, aka Rebel Kid, has built a Rs 41 crore net worth, she's made it clear that the figures being circulated are far from the truth.
Her actual income is not as extravagant as claimed, and for now, rented clothes and modest living reflect her reality more than multi-crore figures.
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