Elon Musk's X first-ever reality TV show will allow viewers to invest in startups
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Elon Musk-owned social media platform,
X
(earlier Twitter), is set to launch a new reality TV show that will allow viewers to invest directly in featured startups. The series, titled 'Going Public,' is part of X's original programming and aims to compete in the financial media landscape. 'Going Public' is scheduled to stream live on June 24. This initiative aligns with X's previously stated commitment to empower smaller investors, a sentiment that X's content chief,
Brett Weitz
, expressed earlier this year. The show provides viewers with a direct opportunity to participate financially in the growth of new ventures.
Why X's new reality show got delayed at first
The show's final episode, which was originally set to be aired on June 13, was pushed back after details surfaced online. The producers said that they needed more time to deliver a richer live finale for viewers.
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According to an earlier report by Barron's, this move may also invite extra scrutiny for X, which has faced criticism for spreading misinformation in the past on its platform.
As per the report, viewers should exercise caution as founders of one of the featured startups, Dutch Mendenhall and Amy Vaughn, are under investigation by state and federal regulators in US.
X's initiative opens startup investing to a broader audience, empowering smaller investors. However, the platform's history of misinformation and the involvement of founders facing regulatory probes may undermine confidence in the opportunities presented.
In January, X announced its partnership with Crush Capital to license and distribute the innovative interactive investing show "
Going Public
."
The show follows startup founders as they compete to raise money and face tests of their business skills. Viewers learn about each company and its risks, then can 'Click to Invest' in under a minute. These companies use Regulation Crowdfunding to raise up to $5 million from everyday Americans, and since 2016, this method has generated nearly $1.5 billion.
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