
Momentum Unveils SmartClips and Account Briefs
Momentum has announced the launch of SmartClips and Account Briefs, two AI-powered tools that expand the company's Agentic AI platform, equipping revenue teams with intelligent AI agents for deal execution, coaching, and customer retention.
SmartClips uses AI to transform sales and customer conversations into short, shareable insights that reach teams within minutes. Account Briefs provides an AI-driven view of account activity, health, and stakeholder engagement.
Together, these new tools give go-to-market teams faster access to the insights and context that drive revenue, eliminating hours of manual work.
'SmartClips was built to eliminate the hours teams waste scrubbing through recordings for best practices or deal risks,' said Santiago Suarez Ordoñez, Co‑Founder and CEO of Momentum.
'Our customers, including Zscaler, Ramp, 1Password, and Demandbase, are already seeing their CRM hygiene improve drastically and are experiencing productivity gains of three to 10 hours per rep each week.'
'Account Briefs takes that efficiency further, giving managers and reps complete deal context in seconds instead of days.'
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SmartClips Highlights: AI‑Powered Clip Generation: Captures objections, decision points, and product feedback using customisable signal prompts.
Multi‑Channel Distribution: Delivers clips to Slack, Microsoft Teams, and Momentum's platform within minutes.
Flexible Video Lengths: Adapts clip duration to context, unlike other rigid alternatives in the market.
Real‑Time Operational Impact: Generates clips instantly and integrates with Salesforce and Snowflake updates, supported by AI-driven workflows.
Zero Manual Curation: Eliminates the need for enablement teams to sift through calls for training material.
Account Briefs Highlights: Complete Deal Timeline: Automatically compiles every customer interaction across calls, emails, and Salesforce.
Risk and Health Analysis: AI identifies deal health signals and potential risks without manual input.
Stakeholder Mapping : Provides visibility into decision makers and influencers across accounts.
Interactive AI Chat: Enables natural language queries like 'What's the latest sentiment from customer A?'
Manager Efficiency: Equips leaders with actionable deal context in seconds, without relying on sales team updates.
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SmartClips and Account Briefs launch alongside an upgraded Coaching Agent and deeper Microsoft Teams and Outlook integrations, advancing Momentum's mission to create more business activity and drive measurable revenue growth.
Momentum's Coaching Agent supports customisable methodologies, performance pattern analysis, and automated recommendations, giving managers consistent, data-driven coaching tools. The Microsoft integrations ensure insights, summaries, and signals flow seamlessly into the platforms where teams already work.
Powered by the Retropilot agent and batch historical analysis, these innovations unify data, insights, and actions across channels, solidifying Momentum's position in delivering Agentic AI for revenue orchestration.
'With the addition of SmartClips, it is like combining OpusClip with TikTok but for sales, customer success, and GTM teams,' said Jonathan Kvarfordt, Head of GTM Growth at Momentum.
'SmartClips surfaces the most valuable customer moments, and Account Briefs instantly gives teams the intelligence to act on them. When you layer the new products being launched with the rest of Momentum's AI data orchestration tech, you can experience the true power of AI for your revenue teams.'
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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Campaign ME
21 hours ago
- Campaign ME
Have we realised AI is changing how we search – and what we buy?
You may not realise it yet, but artificial intelligence (AI) is already changing how you buy things, and fast. It's not a future idea. It's happening now. Once, you made buying decisions via friends, family, or scouring ten pages of search results. At the end of that lengthy process – that might take months at times – we would make our best guess and hit the buy button. Today, we ask artificial intelligence and let it choose. In many cases, we don't bother second-guessing it. Over the past year, Adobe reported that AI-driven referrals to retail and e-commerce websites exploded 12X, and visitors from those sources spend 41 per cent longer on the site and view 12 per cent more pages than standard traffic. That traction isn't just noise; it's trust in action. Artificial intelligence isn't just the new word of mouth. It's becoming our unspoken advisor, and as its influence grows, so does its commercial value. Trusting a machine over your BFF? It's happening Trust isn't earned overnight. It's built, little by little, through a track record of getting things right. And nothing builds that track record faster than consistently good advice. That's what artificial intelligence delivers. Need the best noise-cancelling headphones? A weekend getaway that ticks all your boxes? AI nails it often enough that people start coming back for more. A recent Salesforce survey shows just how far this has gone. Sixty-two percent of consumers now trust AI recommendations as much as, or more than, the ones they get from friends or family. That's huge. It means the authority your closest circle once held over what you watch, eat, or buy is now being shared with a machine. And in many cases, the machine is winning. There's a straightforward reason for that: AI can scan thousands of verified reviews, compare specs across dozens of sellers, check price histories, look at return rates, and read expert opinions, all in seconds. Your best friend can't do that. A salesperson has their own goals. AI feels impartial, even if it isn't always. And when it gets it right, when the product or service it recommends turns out to be exactly what you wanted, that trust sticks. The next time you need advice, you know exactly where you're going. AI as the amplified trust network Think about word of mouth. Now imagine it's amplified millions of times over, refined, tailored, and delivered instantly. That's what artificial intelligence is doing. Instead of a friend who recommends your favorite novel, AI scours global data, understands your reading history, and suggests 'that new book with a 4.8 average, greatest similarity to your last ten reads.' Picture this: you're planning a trip to Tokyo. You ask, 'Best sushi dinner under AED 400?' The AI instantly files through the latest reviews on trustable platforms, chef bios, and menu transparency, and recommends that spot, not because it's sponsored, but because it fits you. Trust builds. The next time you ask, you don't check the restaurant's site; you ask the AI again. Sponsored AI recommendations: The new premium real estate Web ads will feel old-fashioned soon. Traditional display and social media ads are cheap and broad, great for awareness, less effective when conversion matters. Artificial intelligence recommendations are like a smart guide, built to be super relevant with high intent baked in. Data backs this up. Similarweb observed that click-through rates on AI-powered search tools are 2.5 times higher than traditional Google search ads. On top of that, conversion rates from AI chatbot traffic are already averaging 18–22 per cent, while typical e-commerce conversion rates hover at 2–3 per cent. That's not just a stat, it's a marketing revolution. Expect sponsored slots inside AI recommendations to become the new ad gold. Imagine paying a premium because your product is not just seen but trusted and clicked every time. When AI becomes your personal shopper Soon, 'Book me a hotel in Rome' won't be enough. You'll say, 'Book the cheapest flexible fare to Rome, reserve me a boutique hotel with free Wi-Fi and a balcony under AED 800, and make a dinner suggestion in Trastevere.' Artificial intelligence will handle it all, from booking to confirmation, no human required. And most people will be totally okay with that. Why? It's not laziness, it's efficiency. The best experiences are invisible, friction-free. Once AI proves you can trust it to handle complex tasks, inertia kicks in. Convenience, as always, is the boss. And as AI begins executing purchases, rather than just advising, the real buying power shifts behind the screen. One day, not using AI could mean spending more, making less-informed choices, and missing out on opportunities. That's when platform power becomes a concern In a world where decisions are increasingly delegated to artificial intelligence, providers of that AI effectively become the new gatekeepers. If you want to be booked or discovered, your product must feature prominently in the AI's recommended set. Yet that visibility often comes at a steep cost, both financially and strategically. As Bain & Company highlights, companies have seen website traffic drop by as much as 30 per cent, while visibility through generative AI sources has surged by a staggering 1,200 per cent between mid-2024 and early 2025. This dramatic shift underscores the growing dominance of AI in discovery and customer recourse. In this landscape, smaller brands are especially vulnerable. Without the budget or resources to pay for placements, form strategic partnerships, or optimise content specifically for AI systems, they risk slipping into invisibility over the next few years. Ultimately, the AI recommendation engine transforms into both the marketplace's gatekeeper and trusted advisor. Whoever controls visibility at that level effectively controls the market, and holds extraordinary influence over consumer decisions. We're watching the beginning of a paradigm shift Currently, artificial intelligence referrals make up less than 1–2 per cent of overall web traffic, with Google still holding the lead. However, the speed of AI's growth matters more than its current market share. AI-driven platforms are rapidly improving and gaining influence in how consumers find products and services. This fast growth signals a major shift in customer acquisition, as more businesses optimise for AI recommendations and search. Early adopters are poised to benefit significantly as AI takes a larger role in buying decisions, much like how Google transformed digital discovery years ago. Watching these trends now helps businesses prepare for the future. Those who adapt early will receive more AI-driven traffic, while others risk falling behind as commerce moves toward AI-powered platforms. Capturing attention in an AI-driven marketplace We're living through a quiet shift: Artificial intelligence is morphing from helpful search engine to trusted decision-maker. That's going to change advertising, retail, travel, local business, and every consumer touchpoint. Brands that rise with it, by being transparent, reliable, finely tuned for AI ecosystems will ride the wave. To capitalise on this trend, businesses can optimise for AI search by creating concise, authoritative content that directly answers specific user queries while incorporating structured data like schema markup to boost visibility in AI summaries. They should also focus on high-intent content, such as developing FAQ pages, localised resources, and niche guides that cater to AI's emphasis on informational and targeted queries. Monitoring AI visibility is key, so using analytics and monitoring tools can help track artificial intelligence traffic and brand mentions across various platforms. Finally, diversifying traffic sources through an omnichannel approach allows for balancing AI-driven traffic with established channels. By Basel Sayaf, Founder & Director at and


Martechvibe
2 days ago
- Martechvibe
Momentum Unveils SmartClips and Account Briefs
SmartClips and Account Briefs launch alongside an upgraded Coaching Agent and deeper Microsoft Teams and Outlook integrations, advancing Momentum's mission to create more business activity and drive measurable revenue growth. Momentum has announced the launch of SmartClips and Account Briefs, two AI-powered tools that expand the company's Agentic AI platform, equipping revenue teams with intelligent AI agents for deal execution, coaching, and customer retention. SmartClips uses AI to transform sales and customer conversations into short, shareable insights that reach teams within minutes. Account Briefs provides an AI-driven view of account activity, health, and stakeholder engagement. Together, these new tools give go-to-market teams faster access to the insights and context that drive revenue, eliminating hours of manual work. 'SmartClips was built to eliminate the hours teams waste scrubbing through recordings for best practices or deal risks,' said Santiago Suarez Ordoñez, Co‑Founder and CEO of Momentum. 'Our customers, including Zscaler, Ramp, 1Password, and Demandbase, are already seeing their CRM hygiene improve drastically and are experiencing productivity gains of three to 10 hours per rep each week.' 'Account Briefs takes that efficiency further, giving managers and reps complete deal context in seconds instead of days.' ALSO READ: Sitecore Partners with Gradial SmartClips Highlights: AI‑Powered Clip Generation: Captures objections, decision points, and product feedback using customisable signal prompts. Multi‑Channel Distribution: Delivers clips to Slack, Microsoft Teams, and Momentum's platform within minutes. Flexible Video Lengths: Adapts clip duration to context, unlike other rigid alternatives in the market. Real‑Time Operational Impact: Generates clips instantly and integrates with Salesforce and Snowflake updates, supported by AI-driven workflows. Zero Manual Curation: Eliminates the need for enablement teams to sift through calls for training material. Account Briefs Highlights: Complete Deal Timeline: Automatically compiles every customer interaction across calls, emails, and Salesforce. Risk and Health Analysis: AI identifies deal health signals and potential risks without manual input. Stakeholder Mapping : Provides visibility into decision makers and influencers across accounts. Interactive AI Chat: Enables natural language queries like 'What's the latest sentiment from customer A?' Manager Efficiency: Equips leaders with actionable deal context in seconds, without relying on sales team updates. ALSO READ: CallRail Launches AI-Powered Convert Assist SmartClips and Account Briefs launch alongside an upgraded Coaching Agent and deeper Microsoft Teams and Outlook integrations, advancing Momentum's mission to create more business activity and drive measurable revenue growth. Momentum's Coaching Agent supports customisable methodologies, performance pattern analysis, and automated recommendations, giving managers consistent, data-driven coaching tools. The Microsoft integrations ensure insights, summaries, and signals flow seamlessly into the platforms where teams already work. Powered by the Retropilot agent and batch historical analysis, these innovations unify data, insights, and actions across channels, solidifying Momentum's position in delivering Agentic AI for revenue orchestration. 'With the addition of SmartClips, it is like combining OpusClip with TikTok but for sales, customer success, and GTM teams,' said Jonathan Kvarfordt, Head of GTM Growth at Momentum. 'SmartClips surfaces the most valuable customer moments, and Account Briefs instantly gives teams the intelligence to act on them. When you layer the new products being launched with the rest of Momentum's AI data orchestration tech, you can experience the true power of AI for your revenue teams.' ALSO READ: Momentum Commerce's Amazon Brand Index Scores 80,000 Brands The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. 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VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE


Web Release
4 days ago
- Web Release
Over 35,000 new companies became members of Dubai Chamber of Commerce during H1 2025 representing year-over-year growth of 4%
Over 35,000 new companies became members of Dubai Chamber of Commerce during H1 2025 representing year-over-year growth of 4% Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has announced its key achievements for the first half of 2025. The results reflect the chamber's continued efforts to enhance the competitiveness of Dubai's business environment and contribute to the goals of the Dubai Economic Agenda (D33). The chamber welcomed 35,532 new member companies during the first six months of 2025, marking a 4% year-over-year (YoY) growth. This steady increase reflects the continuing attractiveness of Dubai's business environment among the global business community and the sustained inflow of foreign direct investment. The value of members' exports and re-exports reached AED 171.9 billion during H1 2025, representing an 18% increase compared to the same period last year. The chamber also issued 409,083 Certificates of Origin, up 10% from H1 2024, and issued and received 2,961 ATA Carnets for goods valued at around AED 1.94 billion. H.E. Eng. Sultan bin Saeed Al Mansoori, Chairman of Dubai Chambers, commented: 'Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the emirate continues to strengthen its position as a leading global centre for trade and investment. Dubai's integrated business ecosystem plays a pivotal role in reinforcing investor confidence in the positive outlook of the national economy.' H.E. Al Mansoori added: 'We are committed to empowering the local business community by shaping a regulatory and legislative environment that fosters growth, creates opportunities, and supports the development of priority sectors. The chamber will continue to strengthen its efforts to enhance public-private partnerships, which form a key pillar in achieving the goals of the D33 Agenda.' Supporting Global Expansion The chamber successfully supported the expansion of 60 local companies into new global markets during H1 2025, achieving 76% growth compared to 34 companies supported during the same period in 2024. As part of its 'New Horizons' initiative, which enables Dubai-based companies to join targeted trade missions and explore opportunities in global markets, the chamber organised two missions to Southeast Asia and Africa. Encompassing visits to Thailand, the Philippines, Angola, and Mozambique, these resulted in 1,076 B2B meetings between Dubai companies and their counterparts in the four markets. Strengthening the Legislative Ecosystem During H1 2025, the chamber reviewed 27 laws and draft laws in collaboration with Business Groups. The private sector's recommendations achieved a 60% adoption rate, up from 46% in H1 2024. It also arranged 98 meetings with Business Groups and Business Councils, representing YoY growth of 104%. In addition, the chamber established five new Business Councils during the first half of the year representing the interests of investors from Brazil, Slovakia, Peru, Indonesia, and Hungary. As part of its ongoing efforts to raise legal awareness, the chamber organised 19 legal events attended by 1,414 participants from the business community. These included a series of seminars and workshops highlighting the latest developments in the legislative landscape. The chamber received a total of 94 mediation cases during the first half of the year, representing YoY growth of 19%. The combined value of these cases exceeded AED 213.5 million. Dubai Centre for Family Businesses The Dubai Centre for Family Businesses, which operates under the umbrella of Dubai Chambers, continued its mission to ensure the sustainability and growth of family enterprises. In partnership with Dubai's Department of Economy and Tourism, the centre released 'Family Businesses in the Emirate of Dubai: A Guidebook,' an informative guide outlining best practices for preserving family wealth and ensuring long-term continuity and growth. The centre hosted two events as part of its 'Governance Series.' The first showcased an international case study on intergenerational business continuity, while the second explored strategies for building a lasting legacy for family businesses. As part of the centre's Next-Gen Training Programme, a workshop was held to enhance the skills of the next generation of family business leaders in generative AI prompt engineering. The centre also conducted a media training session for family business representatives to strengthen their public presence and reinforce their reputations, supporting efforts to highlight the legacy and achievements of family businesses in Dubai.