Ashley Tisdale's Being Frenshe introduce lip care products
The High School Musical star's wellness brand Being Frenshe will release a Nourishing Lip Mask in the signature Lavender Cloud and Cashmere Vanilla vanilla scents, and a Restoring Lip Balm, in the same two scents, as well as Moon Milk and Solar Fleur.
Ashley was inspired to create the range - which will be sold exclusively through Target - because of the popularity of the Moon Milk scent, which was initially designed as a limited-edition offering.
She told WWD: 'So many people were going crazy over Moon Milk, and we would joke like, 'Are people drinking the Hair, Linen and Body Mist?' because they were so frantic about getting more.
'I have had so many people personally reach out to me, being like, 'I need six more, and I can't get it at Target.'
'It did spark a little bit of 'Oh, what if people could kind of taste the scents in a way, and that led us to lip wellness.'
But Ashley wouldn't have worked on the range if it hadn't been important to her.
She admitted: '[Everything] is driven by my own personal rituals. The body care was about trying to ground myself and be present and take care of my body.…Hair was another real big ritual for me because I have dealt with so many different hair issues with alopecia.'
Being Frenshe - which expanded into hair and scalp care in December - launched in 2022 and is on track to exceed $100 million in sales this year, much to Ashley's astonishment.
She said: 'I wish I could say that I had all these big dreams for Being Frenshe, but I don't think I could wrap my head around the success of it and that I would be able and have the potential to go into all these different categories."
Piyush Jain, chief executive officer of Being Frenshe's parent company, Maesa, is thrilled with the success of the brand, with Target selling one unit of the Cashmere Vanilla Hair, Body and Linen Mist every six seconds.
He said: 'Consumers keep surprising us. It continues to be our bestseller. Consumers flock to it in a variety of different fragrances, and it just keeps on growing.
'Lip as a product category is just exploding. It's a product that consumers use all through the day, at night, and therefore providing wellness there is super important.'
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Ashley Tisdale's Being Frenshe introduce lip care products
Ashley Tisdale is creating a range of lip products. The High School Musical star's wellness brand Being Frenshe will release a Nourishing Lip Mask in the signature Lavender Cloud and Cashmere Vanilla vanilla scents, and a Restoring Lip Balm, in the same two scents, as well as Moon Milk and Solar Fleur. Ashley was inspired to create the range - which will be sold exclusively through Target - because of the popularity of the Moon Milk scent, which was initially designed as a limited-edition offering. She told WWD: 'So many people were going crazy over Moon Milk, and we would joke like, 'Are people drinking the Hair, Linen and Body Mist?' because they were so frantic about getting more. 'I have had so many people personally reach out to me, being like, 'I need six more, and I can't get it at Target.' 'It did spark a little bit of 'Oh, what if people could kind of taste the scents in a way, and that led us to lip wellness.' But Ashley wouldn't have worked on the range if it hadn't been important to her. She admitted: '[Everything] is driven by my own personal rituals. The body care was about trying to ground myself and be present and take care of my body.…Hair was another real big ritual for me because I have dealt with so many different hair issues with alopecia.' Being Frenshe - which expanded into hair and scalp care in December - launched in 2022 and is on track to exceed $100 million in sales this year, much to Ashley's astonishment. She said: 'I wish I could say that I had all these big dreams for Being Frenshe, but I don't think I could wrap my head around the success of it and that I would be able and have the potential to go into all these different categories." Piyush Jain, chief executive officer of Being Frenshe's parent company, Maesa, is thrilled with the success of the brand, with Target selling one unit of the Cashmere Vanilla Hair, Body and Linen Mist every six seconds. He said: 'Consumers keep surprising us. It continues to be our bestseller. Consumers flock to it in a variety of different fragrances, and it just keeps on growing. 'Lip as a product category is just exploding. It's a product that consumers use all through the day, at night, and therefore providing wellness there is super important.'
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