Jeremy Clarkson slammed by fans for controversial pub change

Leader Live

3 days ago

In the latest season of Clarkson's Farm on Amazon Prime Video, the main focus for Mr Clarkson and co was getting his pub - The Farmer's Dog - up and running.
Clarkson announced last August that his pub would be all British, but admitted he was struggling to find certain ingredients.
Despite the initial quick turnaround of getting his pub up and running, his attempts to go "all British" hit a wall.
It looks like this year's harvest will be catastrophic. That should be a worry for anyone who eats food. If a disaster on this scale had befallen any other industry, there would be a lot of wailing and gnashing of teeth.
He posted on X, formerly known as Twitter: "We are attempting to go all British for the food at my pub. But we are struggling to find black pepper grown here. Can anyone help?"
Following this, the latest series depicts signs up in the pub declaring that the pub is 100% British, which means there is no ketchup served there.
However, Condimaniac took up the challenge to create a 100% British ketchup and then aimed to get it stocked at the Farmer's Dog.
The condiment company behind the creation of a 100% British-sourced ketchup has declared victory in its bid to provide a ketchup for Jeremy Clarkson's pub.
On Instagram, co-founder Kier Kemp said he was really impressed by the pub.
"It is not just a gimmick for them they do really live and breathe this 100% British thing," he said.
Mr Kemp also added it was one of the 'best wholesale clients I have ever dealt with'.
"The team there, the Diddly Squat farm shop that's on site and the pub, everyone I have met is super lovely," he said.
"I am glad that I can report they are actually nice people. It is not always like that."
However, fans took issue with the fact that the Diddly Squat seemingly made them relabel their product to include their own brand.
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On a recent TikTok showing the creation of the sauce and bottle, fans blasted the decision.
One said: "Hate that they made you get a new label for it".
Another commented: "As if they made you relabel it"
Whilst someone else replied: "I don't think it's right to make the label change, it's YOUR sauce promoting HIS business, he doesn't need to be on the label that big anyway.
Newsquest has approached Diddly Squat Farm for comment.