Noel Gallagher's influencer daughter is helping him win over younger fans
Noel Gallagher's daughter, Anais, is quietly reinventing his public image, not with the help of a general marketing campaign, but by engaging with her Gen Z peers.
Anais Gallagher, 25, is building a name for herself as a model and social media influencer. Based in London, she has also played a growing role in shaping the public image of her father, Noel Gallagher, the former Oasis guitarist and songwriter.
Noel, 58, is widely recognised as a major figure in British rock alongside his brother Liam having been apart of the most successful band to ever emerge from Manchester. However, reaching younger audiences has not always come naturally to him - especially given that Oasis had their heyday in the 1990's.
However, Anais is reportedly helping bridge the age and generation gap, using her online presence to present a more current and relatable side of her father, especially on TikTok and Instagram.
Chad Teixeira, a media strategist, told Femail that her approach has been incredibly effective in younger people discovering her dad's music. 'Her influence is subtle but strategic,' he said. 'Whether it's through TikTok or her ability to offer advice on how certain decisions might be received by younger people.'
Anais has 177,000 followers on TikTok, where she shares casual and unfiltered content. One video showing her in hair rollers before attending an Oasis concert in Cardiff received over 800,000 views. Reports also suggest she had input on the tour setlist and offered feedback on what newer fans might expect from a reunion.
Teixeira said Anais is not trying to change her father's identity, but rather helping him adjust to changing cultural expectations. 'She respects his legacy while helping him stay relevant to a generation that values authenticity and accountability,' he said.
Anais, along with her cousin Gene Gallagher, who is the 24-year-old son of Liam Gallagher, also played a role in reconciling the Gallagher brothers after a 15-year split. Their involvement is said to have helped bring about the Oasis reunion tour.
At the opening night in Cardiff, Anais was seen hugging her father backstage before the show.
The moment, captured by a fan as Richard Ashcroft performed, was widely shared online. Later, she was seen dancing alongside actor Callum Scott Howells, while her mother, Noel's ex-wife Meg Mathews, was also present in the crowd.
Oasis kicked off their long-awaited reunion tour with a sold-out concert in Cardiff, marking the band's first live performance together in 15 years. The show featured a mix of classic hits like 'Wonderwall' and 'Don't Look Back in Anger,' alongside fan favourites from their back catalogue.
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