NICE & ServiceNow partner on AI to unify customer service
NICE and ServiceNow have announced a strategic partnership to provide organisations with an automated, AI-powered solution for end-to-end customer service fulfilment across enterprise operations.
The collaboration brings together NICE's AI-powered customer service automation platform and the ServiceNow AI Platform with Customer Service Management (CSM) to create an integrated framework that links front-, middle-, and back-office functions for improved service delivery and operational efficiency.
This integration aims to address longstanding issues caused by operational silos in customer service. By combining real-time customer engagement automation with enterprise workflow management, organisations will be able to connect customer-facing interactions with fulfilment processes managed in back-end systems through a single unified platform.
The companies claim this approach will help businesses resolve service requests more rapidly, minimise service gaps, enhance agent productivity, and transform fragmented customer journeys into cohesive experiences.
Barry Cooper, President, CX Division at NICE, said, "Many businesses face the challenge of fragmented systems and siloed workflows that hinder efficiency and the experience they provide to their customers. By bringing together NICE's AI-driven customer service automation and ServiceNow's robust AI platform, we're enabling businesses to streamline their operations and deliver fully automated customer service fulfilment. This unified approach will improve both customer and employee experiences, delivering greater value for all."
The partnership leverages both organisations' AI and automation strengths, providing what they describe as a unified customer experience framework designed to support various aspects of customer service operations.
One aspect of this collaboration is the ability to unify AI-powered customer engagement. Organisations will be able to synchronise ServiceNow's customer data with NICE's engagement intelligence, enabling real-time matching of customers to optimal agents. The AI analyses sentiment, intent, service history, and service level agreements (SLAs), dynamically routing chats and cases across different teams. This approach is expected to improve customer satisfaction, drive revenue, and support efficient resolutions.
Michael Ramsey, General Vice President, Product Management, CRM and Industry Workflows at ServiceNow, said, "Organisations are under increasing pressure to meet rising customer expectations while reducing operational costs. By integrating NICE's Contact Centre-as-a-Service (CCaaS) and workforce engagement management (WEM) capabilities with the ServiceNow AI Platform, we're unifying real-time customer engagement with enterprise workflow automation."
The combined solution also aims to enhance workforce productivity via AI-powered support for agents. Employees receive role-specific guidance and immediate insights into customer sentiment, behaviours, and service histories, empowering them to make informed decisions and deliver tailored outcomes. AI-based recommendations are intended to assist agents in choosing optimal actions and automating workflows in pursuit of faster and better resolutions throughout the customer journey.
Quality assurance will be supported by real-time AI analysis of interactions, which can detect trends and compliance concerns. The system is designed to automatically trigger relevant workflows, turning every customer conversation into an opportunity for continuous improvement and operational excellence.
Liz Miller, Vice President and Principal Analyst at Constellation Research, commented, "Workflows and automations, even when powered by AI, can stall if they only exist in a silo. Together, NICE and ServiceNow are breaking down barriers that so often get in an organisation's way when working to deliver a fully integrated service experience.
"This partnership streamlines every service request from start to finish, turbocharging service delivery, improving operational efficiency, and elevating customer satisfaction to new heights. It also unlocks the opportunity to best orchestrate the hand-off of experiences across sales, marketing, and service, intentionally connecting these critical workflows into a true enterprise-wide team sport we call customer experience."
Involvement in the partnership has extended to system integrators, with Dave Seybold, Chief Executive Officer of TTEC Digital, stating, "We're excited to help our clients realise the potential of the NICE and ServiceNow partnership to transform the way they deliver customer experience. With AI-powered automation driving end-to-end workflows from front- to back-office tools and platforms, in what we call Experience Fulfilment, we see a future where every service interaction is faster, smarter, and more connected."
The target availability for the new service offering is the fourth quarter of 2025.
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