Arjun Rampal says the trend of turning everything into a franchise will cause trouble: 'We're always focused on making something huge'
's recent thriller series 'Rana Naidu Season 2' was released on OTT today (June 13), where he shared screen space with
Rana Daggubati
and
Venkatesh Daggubati
in the much-awaited project. In a recent conversation,
Arjun
shared his candid thoughts on the shifting landscape of OTT content.
Arjun Rampal reacts to the concerns about the quality of OTT content
Rampal responded to growing concerns that OTT storytelling may be veering towards predictability and creative stagnation. While admitting that recent content has lacked depth, Arjun acknowledged that good work is still being produced. 'Yes, there was a golden period of writing—say, about seven to eight years ago—when it was truly great. But maintaining that level of consistency is impossible.
There's been a generational shift.
New writers are coming in, new people, new actors, and the world itself has changed so much in eight years,' he said in an interaction with Indian Express.
Samantha Ruth Prabhu on her hiatus due to myositis: I've had my fair share of self-loathing and really low confidence
Arjun Rampal showers praises on Adolescence
Arjun believes the real issue with OTT content today isn't a lack of talent, but rather a shift in focus that needs correction. He feels the industry should return to valuing artistic integrity over purely commercial goals.
He cited the recently released series 'Adolescence' as a powerful example of innovative storytelling. 'It's mind-boggling. It's one of the best things I've seen in many, many years, and it came out this year.
So how can you say there's no talent, or that people aren't thinking or investing in great content?' he stated.
Rampal also emphasised that the desire for quality must be collective. According to him, audiences will always crave cinema, but the industry must strive to uphold artistic vision, even amid pressures to commercialise everything.
Growing trend of making more franchise
The 'Crakk' actor further stated that the trend of turning every piece of content into a franchise could create problems in the future. He was convinced by the first seasons of both Rana Naidu and Bandish Bandits, which made him choose to be part of their second instalments without hesitation. 'I think the purer we are in our intent—the kind of work we choose to do—the more that shows. That's what's lacking sometimes. We're always focused on making something huge, putting it out there, and creating franchise after franchise,' he concluded.
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