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Noel Gallagher is definitely maybe a perfect fit for Levi's

Noel Gallagher is definitely maybe a perfect fit for Levi's

Times4 days ago
W hen Noel Gallagher walked on stage in a classic Levi's western shirt to kick off Oasis's reunion tour this month, it wasn't just a nod to his 1990s roots. It was a powerful endorsement for the 172-year-old denim brand that has managed to stay relevant, stylish and commercially resilient through a turbulent era for fashion retail.
Gallagher, a longtime fan of Levi's, had stopped in at the Haus of Strauss — the brand's discreet, VIP fitting space next to its London office — just before the tour kicked off, but the jeans maker hadn't expected him to wear the shirt on stage.
'The team was amazed to see him wear it,' Lucia Marcuzzo, Levi's managing director for Europe, tells The Times. 'It's really icon meets icon.'
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