Aldi changes name of UK store forever in move that shoppers are hailing as ‘biblical'

The Sun

4 days ago

ALDI has permanently changed the name of one of its popular UK branches in a move hailed as 'biblical'.
In honour of the Oasis reunion, the store in Greater Manchester will forever be known as 'Aldeh'.
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The hilarious change was only meant to be temporary, but after a petition was launched for it to stay for good, Aldi bosses gave it the green light.
Manchester local, Ella Curtis, gathered over 1,300 signatures and was backed by Bury MP Christian Wakefield.
"What started as a nod to a special reunion quickly took on a life of its own. The rebrand resonated with people across Manchester and beyond," she wrote.
"Photos of the sign went viral because it tapped into something meaningful: pride in where we're from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque."
Gig goers posed in front of the new 'Aldeh' on Bury New Rd before heading to Heaton Park to watch the band make a triumphant return.
The sign has even been listed on Google Maps as a cultural landmark and has collected a string of five-star reviews.
One visitor wrote: "Finally, a shop that speaks my language. It's no longer Aldi, it's Aldeh, and that rebrand alone deserves a knighthood."
"Greatest rebrand of all time!! What a nod to the Gallaghers and Manchester," another added.
A third cleverly crafted his review with Oasis lyrics: "I live Half the World Away, but I was top mad for it. What felt like driving All Around The World. Some Might Say I was crazy, Definitely Maybe. But Be Here now, I stared at the Wonderwall with awe, Stand By me when I say this. 10/10 attraction."
"As LG would say... Biblical," another wrote.
Before the big change, Aldi teased fans on social media about making it a permanent fixture.
"Boss said we also need 10,000 likes and a comment from one of the Gallaghers," a spokesperson for the store typed on Facebook.
It got 15,000 likes - which meant Aldi had no choice.
Liam Gallagher even shared a photo of the name change on Instagram.
Noel's daughter Anais also showed her appreciation for the sign on Aldi's TikTok post.
Giles Hurley, chief executive officer at Aldi UK, confirmed the move on LinkedIn.
"Last week, a petition was launched by a local resident calling for us to keep the sign.
"So naturally, we took to social media to see what our shoppers thought, turns out… people are mad for it and want the sign to stay.
"I'm pleased to announce that we'll be keeping the Aldeh sign as a tribute to Manchester! As you were," he wrote.
Julie Ashfield, Aldi's chief commercial officer, added: "We've been blown away by the public's reaction to 'Aldeh'.
"What started as a fun, temporary tribute to Oasis and the local accent has turned into something far bigger.
"We've heard shoppers loud and clear and we're absolutely delighted to keep the sign up for the long haul."
The brothers returned to Manchester this month with five homecoming gigs at Heaton Park - their first in the city in 16 years.
They belted out classics like 'Don't Look Back in Anger' and 'Supersonic' to the delight of hard-core fans.
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