Despite losing market share, why BigBasket is still a good bet
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Hari Menon, co-founder and CEO of BigBasket.
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Once the undisputed market leader, BigBasket is slogging to defend its turf against its upstart rivals. The Tata-owned company is in the market to raise external funding. For those private equity investors who want to enter the most happening consumer Internet segment, the online grocery commerce company may well be their last bus.
By MANU P TOMS 8 Mins Read, May 12, 2025, 04:45 AM IST
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For long, BigBasket was the unquestioned leader in India's online grocery market. Four years ago, it was more than twice as large as its nearest competitor. Be it the resourceful e-commerce marketplace giants Amazon and Walmart-backed Flipkart or the venture capital darling Grofers, nobody could unseat BigBasket from its numero uno position. In 2021, at 450,000 daily orders, 20 million users, USD1 billion GMV (gross merchandise value) and 34%
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