Bisleri's ‘Bottles for Change' Drives Plastic Circularity at Puri Rath Yatra 2025
Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025
As part of the drive, plastic collection bins were strategically placed at high-footfall areas along the Rath Yatra route to encourage pilgrims and visitors to dispose of plastic responsibly. The initiative also engaged Self-Help Group (SHG) members to facilitate on-ground segregation of plastic waste. All collected plastic was transported to a designated Material Recovery Facility (MRF) for sorting, processing, and subsequently to recycling facilities, thereby ensuring that no plastic waste ends up in landfills.
Commenting on this initiative, Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, 'The Puri Rath Yatra presents a great opportunity to promote environmental responsibility. Through our Bottles for Change initiative, we are proud to support the Yatra by integrating sustainable practices ranging from bin placement and community engagement to material recovery and post-event clean-ups. Our efforts aim to ensure that the celebrations are both joyful and environmentally conscious.'
Additionally, to ensure cleanliness and raise awareness about environmental stewardship, Bisleri will also conduct two large-scale clean-up drives post the event in collaboration with students and citizen volunteers, reinforcing the values of shared civic responsibility and collective climate action.
Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025
The campaign at Puri is a part of Bisleri's Bottles for Change footprint in Eastern India and vital in making plastic circularity a community-led movement. BFC initiative focuses on promoting plastic recycling, with Material Recovery Facilities (MRFs) playing a key role. Bisleri has established these MRFs across India, including in Harvalem (Goa) Tiruvallur Municipal Corporation and SRM University (Chennai), Ranthambore National Park (Sawai Madhapur), and K East Ward (Mumbai). These MRFs, along with the Bench of Dreams initiative, contribute significantly to building a circular economy by reducing the environmental impact of waste and fostering sustainable consumption patterns.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
5 days ago
- Time of India
Bisleri will always remain a privately-held firm, says VC Jayanti Chauhan
Packaged water company Bisleri International "will always remain a privately-held company ", said Jayanti Chauhan , vice-chairperson of Bisleri International, and inheritor of the business founded by her father Ramesh Chauhan. Independence Day 2025 Before Trump, British used tariffs to kill Indian textile Bank of Azad Hind: When Netaji gave India its own currency Swadeshi 2.0: India is no longer just a market, it's a maker Heir to the nearly '5,000-crore business, Chauhan has been steering Bisleri International directly for the past three years, after she declined a stake sale to the Tata Group. Chauhan said Bisleri is doubling down on investments in manufacturing, distribution and product development more than it has in the past decade. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Colombia: New Container Houses (Prices May Surprise You) Container House | Search ads Search Now Undo While her father created India's most iconic soft drinks brands Thums Up, Limca and Gold Spot, which he later sold to Coca-Cola, the scion says she will neither take the company public nor opt for any stake sale. "I want to do this myself. As for an IPO, absolutely not. We have funds ... we will always remain a private company," she told ET in an exclusive interview on Thursday. Stating that innovation is crucial for legacy brands, she said: "We are giving Bisleri a new feel, a new look, and modernising. It's a legacy brand, yes. But you must keep innovating. Legacy gives you a head start... but you have to evolve with the market." Live Events Bisleri, which leads the packaged water market ahead of Coca-Cola's Kinley and PepsiCo's Aquafina, is investing ₹600 crore this year, compared to ₹850 crore over the past decade, on six new plants for capacity expansion, wider distribution, product development and marketing. The '25,000-crore packaged water market is teeming with unorganised players and counterfeits, many of which ride on equity of established players with similar brand names and packaging colours, posing a serious challenge to organised players. While calling a widespread distribution network across four-lakh-plus outlets "definitely its strength", Chauhan called out to government and state agencies to accelerate a clampdown on counterfeiters of bottled water. "Public health is at stake; we need stronger laws; like why are the smaller guys changing our names and using our colours and caps and getting away with it? There's only so much we can do as a company, but the rest is in the hands of the lawmakers," she added. Faster decision making, women comprising over 25% of the company's workforce and a higher diversity ratio in terms of employees from different parts of the country are key changes in the company, she said. "It has been a big deal for us; ours was a very male-dominated company earlier," she said. "If you're a national company, you need people from different states and different backgrounds to understand how that market works; the language changes every 100 kilometres in a diverse market that is India, the food changes. So, it's very important for me to have a very diverse group of people so that they can give me feedback. Also, to connect with Gen Z, you must hire them-they are the ones who are going to tell you about what's trending, what's in fashion and bring in that youth vibe." She said while newer products are being developed, Bisleri will stay within the realm of beverages, adding that premiumisation will be a focus area, such as introducing Bisleri and Vedica Himalayan Spring water in glass bottles. The company said it has 32% share in the ₹11,000-crore organised packaged drinking water segment, manufacturing across over 135 locations and distribution across four lakh outlets. Some of the categories it is pushing apart from its mainstay water are carbonated drinks such as Limonata, POP and Spyci. In June, Bisleri inked a strategic partnership with Dubai-based Apparel Group to manufacture, market and distribute in the UAE. Oman, the rest of the Middle East and North Africa are the other countries it will tap in due course.
Fashion Value Chain
5 days ago
- Fashion Value Chain
Bisleri International Inaugurates Rejuvenated Pond and Plantation Drive to Develop Biodiversity Park at Abupur Village, Ghaziabad
The pond is key to sustaining biodiverse flora and fauna spread over 12acres Support by Bisleri includes door-to-door plastic collection and segregation for continued plastic waste management and make a 'Zero Plastic to Landfill Village' In a significant step towards environmental restoration and community engagement, Bisleri International Pvt. Ltd., under its flagship CSR initiative 'Bisleri Greener Promise,' inaugurated a rejuvenated pond and plantation drive to develop Biodiversity Park at Abupur Village, Ghaziabad. The pond rejuvenation, supported by Bisleri, aims to revive local ecosystems while fostering sustainable community participation. A key part of the support provided by Bisleri includes a door-to-door plastic waste collection program in collaboration with NGO, IPCA, aimed at ensuring proper waste segregation, recycling, and maintaining cleanliness in and around the village. Bisleri International Inaugurates Rejuvenated Pond and Plantation Drive to Develop Biodiversity Park at Abupur Village, Ghaziabad The inauguration was graced by Shri Vidya Kumar Bhushan, Retd. IFS, Former PCCF & HOFF, Punjab; Smt. Shweta Pawar, Gram Pradhan, Abupur Village, Shri Ashish Jain, Director, Indian Pollution Control Association (IPCA), and Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., alongside community leaders, volunteers, and school students. Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International said, 'At Bisleri, sustainability is a responsibility that we embrace with every initiative. The rehabilitation of the pond and development of the Abupur Biodiversity Park reflect our belief that environmental restoration and community well-being go hand in hand. By conserving water, promoting biodiversity, and encouraging responsible plastic management, we aim to create a lasting positive impact that future generations can inherit with pride.' Adding to this, Mr. Vidya Bhushan Kumar, Retd IFS Officer, Former PCCF & HOEFF, Punjab remarked, 'Flourishing ecosystems are the foundation for thriving communities. The rejuvenation of the Abupur pond and biodiversity park showcases how local stewardship and sustainable practices can revive nature's balance while creating lasting benefits for people and wildlife alike.' Biodiversity Park in Abupur Village, Ghaziabad is developed around the greenery belt of the pond area to fight air pollution and boost biodiversity. It features diverse plant species: like Amaltas, Bael, Arjun, Bahera, Kadam, Jamun, Pipal, Bottle Brush, Boughen villa, Khus grass etc. The rejuvenated pond, coupled with the plastic waste collection support, will ensure the longevity of the park's biodiversity. The pond rejuvenation and plastic collection drives are a part of Bisleri's Greener Promise, a commitment to building a cleaner, greener, and more sustainable future through focused initiatives in water stewardship, plastic management, and biodiversity conservation. About Bisleri International Pvt. Ltd With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Time of India
08-08-2025
- Time of India
Gujarat passenger vehicle sales dip 4.8% YoY in July
Ahmedabad: Passenger vehicle sales in Gujarat fell by 4.8% year-on-year in July 2025, down to 29,269 units from 30,744 in July 2024, according to data released by the Federation of Automobile Dealers Association (Fada). Tired of too many ads? go ad free now The decline in car sales contributed significantly to the marginal 0.42% drop in overall vehicle retail across the state. Dealers point to multiple demand-side and supply-side challenges as reasons behind the slowdown. Weak buyer sentiment, affordability concerns, and ongoing strain in the entry-level car segment weighed heavily on volumes. At the same time, supply constraints are proving to be a growing concern, particularly in the SUV category, where several popular new models are facing limited availability and prolonged waiting periods. Fada Gujarat state chairperson Pranav Shah said, "Dealers are struggling with supply issues, especially for some newly launched models which are not easily available in certain brands. In the SUV segment, waiting periods are also high in certain cases which is impacting retail numbers." "While the marginal dip in July was also linked to calendar shifts, such as the Rathyatra festival moving from July last year to June this year, the underlying market sentiment remains cautious. Little degrowth in two-wheeler and car sales was expected in July. If we consider that effect, July was overall a good month for the auto industry," Shah added. "It appears that market saturation set in this year, especially when compared to the strong sales seen over the past two years. The current volatility, both economic and geopolitical, is making buyers cautious, and this hesitation is more visible in urban centres where demand has clearly slowed. Tired of too many ads? go ad free now I believe many potential buyers are holding off in anticipation of new, affordable entry-level electric cars. That said, we are seeing a marginal uptick in rural sales, which is a positive sign," said a senior RTO officer. "Volatility in the stock market significantly impacted investor confidence, and that is directly reflecting in cautious consumer spending. Despite positive factors like a good monsoon and strong overall earnings, the broader geopolitical scenario and developments like US tariff actions are creating uncertainty. These elements are weighing on retail investor sentiment, which in turn is slowing down big-ticket purchases like cars," said Jigar Vyas, CEO of a car dealership based in Ahmedabad. Despite the subdued July performance, the industry remains optimistic about a revival in August, as a strong festive line-up — Rakshabandhan, Janmashtami, Independence Day and Ganesh Chaturthi — coincides with positive rural indicators.
