People debuts new TikTok-like app
People launched a new app Thursday meant to cater to the next generation of fans who prefer video-first mobile experiences over text-heavy articles.
Why it matters: People has long been one of the most widely distributed magazines in the country. Under its new owner, Dotdash Meredith, it's moved to become a much more digitally focused brand.
Since 2022, the year after Dotdash acquired People's former parent Meredith, People's social following has grown by more than 15 million across all social platforms.
The big picture: While Dotdash Meredith has invested heavily in People's digital transformation to-date, the app marks its biggest effort to transform the company since its acquisition.
There are more than 65 people working on the app full-time, Dotdash Meredith CEO Neil Vogel said as a testament to the company's investment.
Zoom in: The new app features scrollable and swipeable original content that's bingeable for a younger audience, said Vogel.
The content, which is built purposefully for the app, features exclusives that People readers can't get anywhere else, said Leah Wyar Romito, president of the entertainment and beauty & style group at Dotdash Meredith.
For example, the app will be home to PEOPLE's first-ever docuseries coming this April called "The Fourth Wall." The reality show features behind-the-scenes updates on how the biggest stories at PEOPLE come to life. It will also give users exclusive content around People's tentpole franchises, like its annual "Sexiest Man Alive" cover.
The app is being positioned as an antidote to doomscrolling, Wyar Romito said, while noting that Gen Z in particular is looking for a more uplifting mobile video experience.
Zoom out: For now, Dotdash Meredith is focused on building great content and a loyal audience for the app. In the future, the app presents big advertising and commerce opportunities, Vogel said.
e.l.f. Beauty, one of the most popular Gen Z beauty brands, has already signed on as a strategic launch app partner.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
Jodie Sweetin Says the 'Full House' Group Chat Recently Included 'This' ‘Horrifying' Text from Dave Coulier (Exclusive)
Jodie Sweetin exclusively told PEOPLE that the Full House and Fuller House cast are in a very active group chat In the group chat, Dave Coulier recently shared an AI-generated image of his former costars as 'goths' "There was a Kourtney Kardashian lookalike in there who was supposed to be Becky [Katsopolis],' Sweetin saidJodie Sweetin never wants to leave her star-studded group chat. The Full House alum, who played Stephanie Tanner, exclusively told PEOPLE that the cast of the show and its reboot Fuller House are in a group chat. Before a live taping of her Full House rewatch podcast — How Rude, Tanneritos! — on June 5, Sweetin explained that Dave Coulier knows how to liven up the chatter, especially with his most recent AI-infused message. 'It was horrifying,' says the actress and podcaster, 43. Coulier, who played Joey Gladstone, had shared an AI-generated photo of the cast as 'goths.' 'Like, aged down goths. And for some reason, there was a Kourtney Kardashian lookalike in there who was supposed to be Becky [Katsopolis],' she adds of the character played by Lori Loughlin. 'But me and the Olsen twins were the same age, except for Mary-Kate, who actually looked like she does today.' is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Bob Saget, the beloved late actor who played fun-loving patriarch Danny Tanner, was depicted as Geddy Lee, the lead singer of Rush. 'It was just a very, very strange thing. Dave made a joke. I didn't get it,' Sweetin continues, before saying she eventually understood. 'I was like, 'Oh, sorry actually, the joke was great.' ' Sweetin's sneak peek into the group chat came as she and former Full House costar Andrea Barber, 48, were hosting their live episode on Thursday, reuniting with John Stamos, 61, and Loughlin, 60, as part of their rewatch. The latter pair took a look back on the love story between their characters — Uncle Jesse and Becky Donaldson Katsopolis — and their season 4 wedding. The How Rude, Tanneritos! podcast, which premiered in July as commentary on the beloved ABC series, also allows the two hosts to reminisce. 'Oh my gosh, we have been screaming, literally, I walked out screaming and saying, 'Jodie,' ' says Barber, who played Kimmy Gibbler. 'I walked into her dressing room, and she was jumping up and down. And, you know, we do the podcast. When we do it, normally, we're each at our houses, and we do it over Zoom.' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Barber said the live events are something she usually feels "really nervous and apprehensive" about, but she didn't experience either of those feelings when chatting with Stamos and Loughlin because she was "just stoked to be here." Read the original article on People
Yahoo
2 hours ago
- Yahoo
Carlos Alcaraz's Family Includes a Former Tennis Pro Dad
Professional tennis player Carlos Alcaraz comes from an athletic family that includes a former tennis pro dad. A 2023 Vogue profile story on Alcaraz, 22, sketched out his family background. The Spanish tennis phenom is playing in the French Open final on June 8 against Italian Jannik Sinner. Advertisement According to People, Alcaraz's family includes his father Carlos Alcaraz González and mother Virginia Garfia Escandon, and his three brothers, Álvaro, Sergio and Jaime. Alcaraz was raised "in a village outside Murcia called El Palmar," Spain, which he still visits on weekends, according to Vogue. "Some 40 years ago, his great-uncle built a tennis club there, on what was a clay-pigeon shooting range," according to Vogue, which said Alcaraz's dad played professional tennis "until he couldn't afford to continue." Alcaraz told Vogue he was born "with tennis in my blood," and his dad "became the director" of the family tennis club. Alcaraz also has an older brother named Alvaro, who "played in tournaments before him" and two younger brothers who are "passionate about tennis." Advertisement According to that article, Alcaraz's mom "worked as a shop assistant at IKEA." Alcaraz "got his first racket at the age of four," and his father told Vogue he would cry as a kid when he had to stop playing tennis in order to have dinner. 'In my family, I think we have the sport in our blood,' Alcaraz told The New York Times. 'We all played from the time we were young.' He told "You have to be surrounded by great people. I'm a lucky guy to have such a great team. I'm going to say the best team in the tour right now,' Alcaraz says. 'But also my family, my friends are nice persons. For me, it's really, really important. As I said, doing great in tennis because of the people that I have around.' Related: Jannik Sinner Praised His Family, Calling Parents Johann & Siglinde 'Perfect' Carlos Alcaraz's Family Includes a Former Tennis Pro Dad first appeared on Men's Journal on Jun 8, 2025
Yahoo
2 hours ago
- Yahoo
WWE news: Ric Flair confirms second cancer diagnosis in 3 years
The post WWE news: Ric Flair confirms second cancer diagnosis in 3 years appeared first on ClutchPoints. It's unfortunate to say, but Ric Flair is gearing up for another real-life fight. The two-time WWE Hall of Famer told PEOPLE magazine he has been diagnosed with skin cancer, making it the second time in three years that he's faced the illness, SI reports. Advertisement Flair confirmed he'll begin treatment next week and thanked his supporters for the outpouring of concern. After initially denying health reports on social media to keep the matter private, he decided now was the time to share the news. 'I appreciate the concerns!' he said, grateful for the messages from fans who have followed his storied career. The wrestling icon has stared down death before. In 2017, Flair suffered multiple organ failures due to alcohol abuse. Doctors gave him just a 20 percent chance of surviving. He was placed in a medically induced coma, had part of his bowel removed, and received a pacemaker. 'I crashed in an airplane and broke my back, I've been hit by lightning,' Flair told PEOPLE back then. 'But this is totally different. Anything I've been through before is nothing like this.' Resilience in and out of the ring Flair's journey has been marked by both triumph and trauma. His struggles with health and addiction were at the center of the 2022 Peacock documentary Woooooo! Becoming Ric Flair. Former partner Wendy Barlow discussed how deeply the physical and emotional toll affected him behind the scenes. Advertisement Even after everything, Flair returned to the ring for one last match in 2022. He teamed with son-in-law Andrade to defeat AEW stars Jeff Jarrett and Jay Lethal in a match that felt more like a tribute to his legacy than a battle for bragging rights. He most recently appeared on AEW's Collision on May 17, participating in a tribute to former NFL player and fellow wrestler Steve 'Mongo' McMichael. For decades, Ric Flair has been known for his style, bravado, and unforgettable performances. Now, once again, he's showing the same strength that made him a legend. Related: Rich Paul believes when it comes to competition, 'there is none' Related: Livvy Dunne reveals pitch she 'taught' boyfriend Paul Skenes
