Keith Urban Announces the Winner of Old El Paso's 'Castin' the Cowboy' Content Series
Elroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he's more than just a cowboy; he's the voice of taco night.
Elroy is stepping into the spotlight with a new ad campaign rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it's crunchy Stand 'N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy's here to remind us that a little joy and a good taco can go a long way.
'When we launched 'Castin' the Cowboy,' our goal was to celebrate the spirit of taco night in a way only Old El Paso can,' said Jenny Jonker, Brand Experience Manager at Old El Paso. 'From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!'
The full 'Castin' the Cowboy' content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso on Instagram and @ OldElPaso_Official on TikTok.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Keith Urban
Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He's won 4 GRAMMY© Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People's Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, 'The Road,' which highlights his, and Blake Shelton's journey in search of the next big musician.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 days ago
- Yahoo
Monsters Cereal Characters Brought to Life as Hilarious Puppets as General Mills Partners with the Legendary Jim Henson Company
Count Chocula, Boo Berry and Franken Berry are reimagined in their fuzziest forms yet in celebration of The Jim Henson Company's 70th anniversary MINNEAPOLIS, July 29, 2025--(BUSINESS WIRE)--This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of-its-kind collaboration with the legendary Jim Henson Company — celebrating its 70th anniversary this year — Count Chocula, Boo Berry and Franken Berry are being reimagined as puppets to delight fans in an entirely new way. The frightful fun features the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it's a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike. "This is more than a cereal box, it's a piece of art," said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. "We know that fans have an incredible love for Monsters and anticipate their return every year. That's why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight – and the first-of-its-kind fuzzy Franken Berry box." "For 70 years, The Jim Henson Company has brought some of the world's most memorable and adored characters to life and our incredible team at Jim Henson's Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever," said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. "This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company." Starting in August, fans can grab this year's limited-edition cereal boxes featuring puppet-y versions of the Monsters, brought to life with a bold, dimensional look that practically leaps off the pack. But the fun doesn't stop there. Flip each box for a look at how the team from Jim Henson's Creature Shop used their signature puppet-building expertise and artistry to reimagine these beloved characters as part of the iconic family of monsters from throughout The Jim Henson Company's 70-year history. Fans will also want to check out for merch and collectibles that commemorate this historic partnership. And for the full experience, fans can head to social media to see and hear the Monsters in action – brought to life in full puppet form unlike ever before. Since their debut in 1971, the Monsters have blended spooky fun with seasonal flavor, delighting generations of fans. This year's puppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and craft of Henson magic. The partnership idea originated with Imagine Entertainment, who had worked with both companies in the past on separate projects. Imagine provided creative direction and oversaw creation of the filmed content. Whether you're reliving fond Halloween memories or making new ones, Monsters Cereal promises a season of frightful fun, fuzzy feels, and puppet-powered nostalgia. For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About The Jim Henson Company The Jim Henson Company has remained an established leader in family entertainment for 70 years and is recognized as an innovator in puppetry, animatronics, and digital animation. The Company's most recent credits include Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip, starring Eva Longoria and Cheech Marin for Disney+, the Oscar®-winning Guillermo Del Toro's Pinocchio for Netflix, and the Emmy®-winning Fraggle Rock: Back to the Rock for Apple TV+. Other television credits include Slumberkins and Harriet the Spy for Apple TV+; Dinosaur Train, Splash and Bubbles, and Sid the Science Kid all for PBS; Earth to Ned for Disney+; and Word Party and the Emmy-winning series The Dark Crystal: Age of Resistance, both for Netflix. Iconic catalogue titles include Fraggle Rock, The Storyteller, the sci-fi series Farscape, and the ground-breaking fantasy classics The Dark Crystal and Labyrinth. Headquartered in Los Angeles with additional locations in New York and London, the Company is also home to Jim Henson's Creature Shop™, a pre-eminent puppet and creature-building group and industry leader in puppeteered digital animation, with international film, television, theme park, and advertising clients. View source version on Contacts General Mills EdelmanLisette Erreur lors de la récupération des données Connectez-vous pour accéder à votre portefeuille Erreur lors de la récupération des données Erreur lors de la récupération des données Erreur lors de la récupération des données Erreur lors de la récupération des données
Business Wire
2 days ago
- Business Wire
Monsters Cereal Characters Brought to Life as Hilarious Puppets as General Mills Partners with the Legendary Jim Henson Company
MINNEAPOLIS--(BUSINESS WIRE)--This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of-its-kind collaboration with the legendary Jim Henson Company — celebrating its 70th anniversary this year — Count Chocula, Boo Berry and Franken Berry are being reimagined as puppets to delight fans in an entirely new way. The frightful fun features the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it's a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike. 'This is more than a cereal box, it's a piece of art,' said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. 'We know that fans have an incredible love for Monsters and anticipate their return every year. That's why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight – and the first-of-its-kind fuzzy Franken Berry box.' 'For 70 years, The Jim Henson Company has brought some of the world's most memorable and adored characters to life and our incredible team at Jim Henson's Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever,' said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. 'This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company.' Starting in August, fans can grab this year's limited-edition cereal boxes featuring puppet-y versions of the Monsters, brought to life with a bold, dimensional look that practically leaps off the pack. But the fun doesn't stop there. Flip each box for a look at how the team from Jim Henson's Creature Shop used their signature puppet-building expertise and artistry to reimagine these beloved characters as part of the iconic family of monsters from throughout The Jim Henson Company's 70-year history. Fans will also want to check out for merch and collectibles that commemorate this historic partnership. And for the full experience, fans can head to social media to see and hear the Monsters in action – brought to life in full puppet form unlike ever before. Since their debut in 1971, the Monsters have blended spooky fun with seasonal flavor, delighting generations of fans. This year's puppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and craft of Henson magic. The partnership idea originated with Imagine Entertainment, who had worked with both companies in the past on separate projects. Imagine provided creative direction and oversaw creation of the filmed content. Whether you're reliving fond Halloween memories or making new ones, Monsters Cereal promises a season of frightful fun, fuzzy feels, and puppet-powered nostalgia. For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About The Jim Henson Company The Jim Henson Company has remained an established leader in family entertainment for 70 years and is recognized as an innovator in puppetry, animatronics, and digital animation. The Company's most recent credits include Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip, starring Eva Longoria and Cheech Marin for Disney+, the Oscar®-winning Guillermo Del Toro's Pinocchio for Netflix, and the Emmy®-winning Fraggle Rock: Back to the Rock for Apple TV+. Other television credits include Slumberkins and Harriet the Spy for Apple TV+; Dinosaur Train, Splash and Bubbles, and Sid the Science Kid all for PBS; Earth to Ned for Disney+; and Word Party and the Emmy-winning series The Dark Crystal: Age of Resistance, both for Netflix. Iconic catalogue titles include Fraggle Rock, The Storyteller, the sci-fi series Farscape, and the ground-breaking fantasy classics The Dark Crystal and Labyrinth. Headquartered in Los Angeles with additional locations in New York and London, the Company is also home to Jim Henson's Creature Shop™, a pre-eminent puppet and creature-building group and industry leader in puppeteered digital animation, with international film, television, theme park, and advertising clients.
USA Today
2 days ago
- USA Today
New boots inspired by the vinyl on Chili's booths start at $345
Chili's fans may soon be new boot goofin'. The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do." The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching. In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle. Interested in getting your hands on a pair of the Booth Boots? Here's what we know. No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office' When are the Booth Boots available for purchase? The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29. How much are the Booth Boots? Both the men's and women's Booth Boots are $345. The Booth Belt is $75. Are Booth Boots really made of Chili's booths? No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY. Select Tecovas offer special Booth Boot events Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule: What are people saying about the boots? TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews. Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days. "This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video. Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@
