
Jelly Roll's First Acting Role Produces A New Top 10 Single
For much of the past year, Jelly Roll has been hard at work promoting his full-length Beautifully Broken, a project that's already enjoyed a long life on the charts. Even before it arrived, the genre-blurring artist was hyping singles tied to the effort. But now, he's moved on to something new. Jelly returns this week with an exciting release, one that doesn't appear on his most recent album, but rather, was released to celebrate something of a career pivot.
The newly-released 'Dreams Don't Die' enters Billboard's tallies this week. The cut opens inside the top 10 on two charts and manages a respectable start on a third.
The single kicks off its run at No. 3 on the Country Digital Song Sales chart, making it one of the bestselling tracks in the U.S. in its debut frame. On the all-genre Digital Song Sales list, the tune lands at No. 9, marking another top 10 smash on a highly-competitive list that includes tracks from all musical styles. According to Luminate, 'Dreams Don't Die' sold 3,500 copies in its first full frame.
While 'Dreams Don't Die' is performing best on the two sales-focused lists, it also makes its way to a third ranking. The track begins its run on the Hot Country Songs chart at No. 35. That placement is a bit further down than on the purchase-only tallies, but it's still a top 40 win.
It's clear that the tune's early success is being driven primarily by dedicated fans purchasing it outright. That direct support helped push it onto the Hot Country Songs list — even if it hasn't quite gained major traction via radio and streaming platforms.
With 'Dreams Don't Die,' Jelly Roll earns two more top 10 hits to add to his growing list of chart successes. The cut is now his tenth top 10 on the Digital Song Sales chart and his fifteenth on the Country Digital Song Sales ranking. The new single also marks his twentieth placement in total on the Country Digital Song Sales chart and his twenty-second on the overall Digital Song Sales list.
'Dreams Don't Die' wasn't released just to hold fans over between albums. It arrived tied to a special moment in Jelly's career. The tune was unveiled to help promote his brief but buzzed-about cameo on Fire Country, the CBS drama.
In the episode, Jelly plays a man whose backstory closely mirrors his own. The character spent time incarcerated and has since turned his life around — a journey that's similar to what the musician himself went through, which he has spoken about openly since becoming a Grammy-nominated star.
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