Bill Gates' daughter taps ChatGPT to taste startup success: Here's all you need to know
Empower your mind, elevate your skills
Tech billionaire Bill Gates' daughter's fashion tech startup Phia , has made headlines as the founder, Phoebe Gates , revealed her marketing strategy woven around artificial intelligence (AI) tools.Phoebe Gates said AI tools like ChatGPT have been a creative partner for her startup, Phia, to track market trends and viral content on social media platforms like Instagram and TikTok The comments came during her interaction with cofounder Sophia Kianni on The Burnouts podcast, which was started by the duo to invite guests who candidly talk about their careers and experiences as startup founders.The founder goes on to explain the marketing plan. Phia collects data of top-performing videos from Instagram and TikTok, records the data in Excel, and does an in-depth analysis of them, noting the minute details like lighting, narrative, tone, etc.Founded in 2022 by Phoebe Gates, the startup works as an AI assistant that helps you shop smartly by offering the best brand deals online.Gates teamed up with her former Stanford roommate and climate activist Sophia Kianni to launch Phia to transform online shopping.The startup claims that it tracks over 40,000 sites to find the best price for the customer and that the end-to-end personal shopping assistant has partnered with thousands of brands to make it possible. Among its standout features are the "Should I Buy This?" button and personalised shopping preferences, both aimed at making shopping simpler and more sustainable.Phia also allows users to create shoppable moodboards. Through this, users can gain insights into stock and price drops.The app's vast database includes over 250 million secondhand items from platforms such as The RealReal, Vestiaire Collective, and Poshmark. It operates as an iOS app and a Chrome browser extension, catering to users on mobile and desktop.Phia has already attracted investments from prominent figures, including businessperson Kris Jenner and entrepreneur Desiree Gruber.
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