OnePlus partners Optiemus Electronics to manufacture IoT devices in India
NEW DELHI: Chinese smartphone maker
OnePlus
has partnered with
Optiemus Electronics
(OEL) to manufacture premium Internet of Things (IoT) devices, including true-wireless stereo (TWS) earbuds and neckbands, in Noida at the homegrown contract manufacturer's facility.
'This significant milestone underscores the joint commitment to enhance domestic production capabilities in India under the brand's strong commitment to the market,' the companies said in a joint statement Wednesday.
The collaboration has begun with the commencement of local production for the OnePlus Bullets Wireless Z3, which is a neckband device.
OnePlus said in the statement that the strategic partnership aligns with its long-term vision for India, and the recent 'Starlight' project to strengthen localisation efforts in the region. Under the flagship initiative, the brand has planned to invest cumulatively ₹6,000 crore over the next three years.
Notably, OnePlus' smartphones are presently being manufactured by Oppo in India.
Optiemus Electronics, in turn, said it will provide the dedicated support required to increase bill-of-materials (BOM) level localisation, reduce costs, and improve supply chain resilience for the brand.
'At OnePlus, India has always been at the heart of our journey. Our partnership with OEL to manufacture IoT products locally reflects our strong commitment to Project Starlight,' said Robin Liu, CEO, OnePlus India.
'We are driven by a vision to become the most trusted and valued electronics manufacturer. Our collaboration with OnePlus marks a significant step in this journey, as we come together to co-create a future shaped by innovation and excellence. We specialize in transforming ideas into reality, and this partnership empowers us to manufacture high-quality IoT products,' said Ashok Gupta, executive chairman, Optiemus Group.
In April, Realme also partnered with to manufacture Realme-branded artificial IoT (AIoT) products in India, including earphones, smartwatches, and tablets, with the initial production target of 5 million units.
Xiaomi India also signed up OEL in 2023 to manufacture Bluetooth audio products amidst a concerted effort to broaden its manufacturing footprint in India to include products beyond smartphones and smart TVs.
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