Damani Leech says Broncos have made changes that take 10 years for other NFL teams
Under the new ownership group, the Broncos have secured a new head coach, a new quarterback, new uniforms, an upgraded stadium and a new facility (coming soon). They are also exploring the possibility of building a new stadium. Those are big changes made in a short period.
'Three seasons in, and for me it's been great," Broncos president Damani Leech said at the NFL's Annual League Meeting in March. "It's been transformative. If you talk to people who've been with the organization for a longer period of time, the things that we've done in a two-and-a-half-year period a lot of clubs around the league get done in about a 10-year window. So it's been quite a sprint, whether that has been stadium renovations, uniform re-launches [or] the new training facility that's underway, a lot of things we're doing.
"In addition to that, just what we're doing culturally from a business standpoint. The rigor that we're putting into the decisions we make, the use of data and all of those things is pretty special. It's fun to be a part of.'
On the business side, Denver recently hired Daniel Brusilovsky as its new chief technology officer. He will help the club continue to enhase fan and consumer experiences. Above all else, though, winning is the best business strategy for NFL teams -- regardless of the uniforms, stadium or marketing decisions.
'Good football is good for business," Leech said. "I think everybody in the building agrees with that. That starts with ownership. It starts with their mindset of this being a football-first franchise. We talk about it being the best place to play [for], work [for] and cheer for, but it starts with play for.
"We very much think about it from a business standpoint, what can we do to make us successful on the field? What are we doing to help us get a win and help us win a Super Bowl? We talk about that. Regardless of the department you're in around the company and around the building, you should be thinking with a football-first mindset.'
That football-first mindset has served the team's ownership group well, and the Broncos certainly appear to be trending up since 2022. After making the NFL playoffs for the first time since 2015 last fall, Denver will look to take another step forward in 2025. The uniforms have changed and the stadium might change, but the fans' desire to support a winning franchise will never change.
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