
Housefull 5 box office collection day 3: Akshay Kumar's film inches close to ₹100 crore mark after 1st weekend
Housefull 5 box office collection Day 3: Tarun Mansukhani's comedy whodunnit opened to impressive numbers at the box office and is continuing its dream run. According to Sacnilk, Akshay Kumar's film has maintained its hold at the box office on its first Sunday, collecting ₹87 crore. (Also Read: Housefull 5 worldwide box office collection day 2: Akshay Kumar film beats Bhool Chuk Maaf, Deva lifetime haul in 2 days)
The trade website reported that Akshay's film collected ₹24 crore on its opening day, which was higher than the previous instalment's Day 1 haul and more than Akshay's recent releases like Sky Force and Kesari Chapter 2. On its second day, the box office collection saw a jump, reaching ₹31 crore and taking the film's domestic total to ₹55 crore.
On its third day, which also marked the film's first Sunday, it maintained a strong hold on audiences and collected ₹32 crore, bringing the domestic total to ₹87 crore. The film is now inching towards the ₹100 crore mark, and if it continues to draw crowds at the same pace, it could surpass the milestone by its first Monday.
Akshay was seen wearing a killer mask from Housefull 5 and standing outside the theatre with a mic to get reviews from moviegoers. Sharing the video on Instagram, he wrote, "Bas yun hi I decided to wear the killer mask and interview people coming out of the Housefull5 show at Bandra today. Pakda jaane wala thaa end mein but bhaag gaya us se pehle. Mast experience." (I decided to wear the killer mask and interview people coming out of the Housefull 5 show at Bandra today, just like that. I almost got caught at the end, but I ran before that. Fun experience.)
Apart from Akshay, the film boasts an ensemble cast including Abhishek Bachchan, Riteish Deshmukh, Sanjay Dutt, Fardeen Khan, Shreyas Talpade, Nana Patekar, Jackie Shroff, Dino Morea, Jacqueline Fernandez, Nargis Fakhri, Chitrangada Singh, Sonam Bajwa, Soundarya Sharma, Chunky Pandey, Nikitin Dheer and Johnny Lever. The film was released with two different climax sequences and has received a mixed response from critics.
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India Gazette
3 hours ago
- India Gazette
Akshay Kumar goes undercover to collect public reviews of 'Housefull 5' outside Mumbai's Bandra theatre,
Mumbai (Maharashtra) [India], June 8 (ANI): Bollywood actor Akshay Kumar, in a surprising move, went undercover, wearing a 'killer mask,' at a Bandra theatre on Sunday to gather public reactions to his film 'Housefull 5'. The actor called it a 'mast experience' of his life. Taking to his Instagram handle, Akshay shared a video of him standing outside a Bandra theatre while wearing a 'killer mask', as shown in the film. While holding a microphone, the actor was heard asking the viewers about the movie and the actor they loved the most in the film as they were exiting the Bandra theatre. In the video, many said they liked the film and praised Akshay Kumar's performance. The viewers were unaware of the actor's presence behind the mask as they gave their feedback for the film. At the end, a woman who seemed to recognise him looked excited as she filmed him with a large smile on her face. While sharing his experience of collecting reviews of his movie, the actor wrote, 'Bas yun hi I decided to wear the killer mask and interview people coming out of the Housefull5 show at Bandra today. Pakda jaane wala thaa end mein but bhaag gaya us se pehle. Mast experience. (I decided to wear the killer mask and interview people coming out of the Housefull 5 show at Bandra today, just like that. I almost got caught at the end, but I ran before that. Fun experience.)' Housefull 5 was released in theatres on Friday. Despite mixed reviews, it registered a strong opening at the box office. As per trade analyst Taran Adarsh, the fifth instalment in the popular comedy franchise earned Rs 24.35 cr on Day 1. Taking to his X handle, he wrote, 'No block bookings... No #BOGO free ticket offers... No discounted ticket rates... A non-holiday release... Yet, #SajidNadiadwala packs a solid punch with #Housefull5. #Housefull5 posts an impressive opening day score... The film gained momentum as the day progressed, with evening and late-night shows performing the best. Although advance bookings weren't particularly strong, the current bookings drove the numbers higher... In fact, the Day 1 figures have once again proven all pre-release expectations and projections wrong by a wide margin.' Taran added, '#Housefull4 - the biggest opener of the franchise - had collected Rs 19.08 cr [pre-Diwali] on its opening day... #Housefull5, despite releasing on a *non-holiday* + working day, has now emerged as the biggest opener of the franchise. #Housefull5 is expected to post even stronger numbers on Saturday and Sunday - two crucial days that could significantly boost its total... If the business jumps into mass circuits, non-national chains, and single screens, the sky's the limit. #Housefull5 [Week 1] Fri Rs 24.35 cr.' Directed by Tarun Mansukhani, the film stars Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Fardeen Khan, Nana Patekar, Jackie Shroff, Ranjeet, Johny Lever, Jacqueline Fernandez, Nargis Fakhri, Chunky Panday, Dino Morea, Sonam Bajwa and Soundarya Sharma. 'Housefull 5' boasts multiple endings. (ANI)


Economic Times
4 hours ago
- Economic Times
Southern films struggle in Hindi: Poor marketing, weak stories to blame
An increasing number of southern language films dubbed in Hindi have failed to attract a favourable response in the past six months, thanks to limited or no marketing, lack of stories containing universal values and stylish larger-than-life characters, a small four-week window in theatres, and ineffective branding through the deliberate casting of prominent actors from across recent washout performance of the Hindi-dubbed version of the Tamil film Thug Life points is the latest to box office research firm Sacnilk, Thug Life collected 1.2 crore in Hindi over the past three days, while the Tamil version earned 26.08 crore in the same period. Apart from Thug Life, dubbed Hindi films such as Retro, HIT: The Third Case and Kanguva have not believe that the increasing tendency among southern filmmakers to promote films as pan-India offerings is a key reason for their failure."A pan-India film is a myth. Deliberately casting actors from different states does not make a southern film pan-India. The Hindi belt audience just wants a good, entertaining film. A good film dubbed in as many languages as you want will work," said Naveen Chandra, founder and CEO of 91 Film Studios, a studio that produces, finances, and distributes regional films. He cites 'Pushpa 2' and 'Kalki 2898 AD' as examples of films that found a strong audience in the Hindi belt. "In Pushpa 2: The Rule, the story has not progressed at all. The cop has not caught the criminal. There is a continuous chase. Yet, the film has worked. This is because almost every scene in the film is entertaining. And the Hindi belt audience has loved it," said 2: The Rule was released in December last year. It collected Rs 812 crore in the dubbed Hindi version alone-much higher than the film's collection in its original Telugu, which was Rs 341.4 reason Hindi-dubbed versions are failing at the box office is their storytelling. "The Hindi belt audience is not interested in stars. They are interested in stories that contain universal values, stylish larger-than-life characters, and a high dose of escapism. Of late, however, southern films have been more realistic, with little escapism. Hence, they are not travelling beyond their home states," said Shaaminder Malik, a film distributor and trade to a report by media and entertainment research firm Ormax Media, in 2024, dubbed Hindi films contributed 31% to the total Hindi box office, highlighting the dominance of southern films. But this contribution is likely to drop in 2025. Limited marketing and promotion, along with a four-week theatrical window, have also contributed to the failure of Hindi-dubbed films. "Of late, a dubbed Hindi film is either not marketed or not well enough. Audiences in the Hindi belt are not aware of these films. Importantly, most southern films stay in theatres for only four weeks before being released to streamers. So, the potential of these films is not fully exploited by Hindi belt audiences," said Suniel Wadhwa, a veteran film distributor.


Time of India
5 hours ago
- Time of India
Southern films struggle in Hindi: Poor marketing, weak stories to blame
An increasing number of southern language films dubbed in Hindi have failed to attract a favourable response in the past six months, thanks to limited or no marketing, lack of stories containing universal values and stylish larger-than-life characters, a small four-week window in theatres, and ineffective branding through the deliberate casting of prominent actors from across India. The recent washout performance of the Hindi-dubbed version of the Tamil film Thug Life points is the latest example. According to box office research firm Sacnilk, Thug Life collected 1.2 crore in Hindi over the past three days, while the Tamil version earned 26.08 crore in the same period. Apart from Thug Life, dubbed Hindi films such as Retro, HIT: The Third Case and Kanguva have not worked. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Iraq: Jewelry On Sale For Half Price! (See Price List) Luxury Jewelry | search ads Undo Producers believe that the increasing tendency among southern filmmakers to promote films as pan-India offerings is a key reason for their failure. "A pan-India film is a myth. Deliberately casting actors from different states does not make a southern film pan-India. The Hindi belt audience just wants a good, entertaining film. A good film dubbed in as many languages as you want will work," said Naveen Chandra, founder and CEO of 91 Film Studios, a studio that produces, finances, and distributes regional films. Live Events He cites 'Pushpa 2' and 'Kalki 2898 AD' as examples of films that found a strong audience in the Hindi belt. "In Pushpa 2: The Rule, the story has not progressed at all. The cop has not caught the criminal. There is a continuous chase. Yet, the film has worked. This is because almost every scene in the film is entertaining. And the Hindi belt audience has loved it," said Chandra. Pushpa 2: The Rule was released in December last year. It collected Rs 812 crore in the dubbed Hindi version alone-much higher than the film's collection in its original Telugu, which was Rs 341.4 crore. Another reason Hindi-dubbed versions are failing at the box office is their storytelling. "The Hindi belt audience is not interested in stars. They are interested in stories that contain universal values, stylish larger-than-life characters, and a high dose of escapism. Of late, however, southern films have been more realistic, with little escapism. Hence, they are not travelling beyond their home states," said Shaaminder Malik, a film distributor and trade analyst. According to a report by media and entertainment research firm Ormax Media, in 2024, dubbed Hindi films contributed 31% to the total Hindi box office, highlighting the dominance of southern films. But this contribution is likely to drop in 2025. Limited marketing and promotion, along with a four-week theatrical window, have also contributed to the failure of Hindi-dubbed films . "Of late, a dubbed Hindi film is either not marketed or not well enough. Audiences in the Hindi belt are not aware of these films. Importantly, most southern films stay in theatres for only four weeks before being released to streamers. So, the potential of these films is not fully exploited by Hindi belt audiences," said Suniel Wadhwa, a veteran film distributor.