Why the Genesis GV70 is a CarExpert Choice winner
We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title.
"While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah.
"Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment."
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension.
Genesis says the result is a quieter, more rigid vehicle with more technology than ever before.
"The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong.
"It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades."
Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated.
As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package.
Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles.
If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car.
This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market.
Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate.
With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3.
It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models.
Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here.
We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network.
But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling.
That's why it's our choice among luxury mid-size SUVs.
MORE: Explore the Genesis GV70 showroom
Content originally sourced from: CarExpert.com.au
The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change.
We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title.
"While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah.
"Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment."
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension.
Genesis says the result is a quieter, more rigid vehicle with more technology than ever before.
"The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong.
"It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades."
Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated.
As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package.
Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles.
If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car.
This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market.
Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate.
With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3.
It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models.
Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here.
We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network.
But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling.
That's why it's our choice among luxury mid-size SUVs.
MORE: Explore the Genesis GV70 showroom
Content originally sourced from: CarExpert.com.au
The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change.
We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title.
"While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah.
"Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment."
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension.
Genesis says the result is a quieter, more rigid vehicle with more technology than ever before.
"The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong.
"It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades."
Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated.
As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package.
Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles.
If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car.
This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market.
Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate.
With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3.
It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models.
Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here.
We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network.
But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling.
That's why it's our choice among luxury mid-size SUVs.
MORE: Explore the Genesis GV70 showroom
Content originally sourced from: CarExpert.com.au
The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change.
We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title.
"While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah.
"Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment."
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension.
Genesis says the result is a quieter, more rigid vehicle with more technology than ever before.
"The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong.
"It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades."
Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated.
As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package.
Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles.
If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car.
This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market.
Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate.
With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3.
It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models.
Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here.
We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network.
But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling.
That's why it's our choice among luxury mid-size SUVs.
MORE: Explore the Genesis GV70 showroom
Content originally sourced from: CarExpert.com.au
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The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change. We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title. "While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah. "Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. 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Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate. With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3. It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models. Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here. We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network. But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling. That's why it's our choice among luxury mid-size SUVs. MORE: Explore the Genesis GV70 showroom Content originally sourced from: The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change. We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title. "While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah. "Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension. Genesis says the result is a quieter, more rigid vehicle with more technology than ever before. "The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong. "It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades." Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated. As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package. Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles. If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car. This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market. Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate. With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3. It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models. Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here. We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network. But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling. That's why it's our choice among luxury mid-size SUVs. MORE: Explore the Genesis GV70 showroom Content originally sourced from: The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change. We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title. "While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah. "Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension. Genesis says the result is a quieter, more rigid vehicle with more technology than ever before. "The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong. "It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades." Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated. As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package. Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles. If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car. This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market. Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate. With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3. It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models. Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here. We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network. But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling. That's why it's our choice among luxury mid-size SUVs. MORE: Explore the Genesis GV70 showroom Content originally sourced from: The Genesis GV70 may be the fledgling luxury brand's best-selling model in Australia, but it doesn't sell in the same volumes as rivals from Audi, BMW, Lexus and Mercedes-Benz – and we reckon that ought to change. We chose the GV70 as Australia's best mid-size luxury SUV in our inaugural 2025 CarExpert Choice Awards, ahead of the higher-volume BMW X3 and Lexus NX which were finalists for the title. "While Genesis struggles with its brand awareness and allure, the Genesis GV70 has been the best mid-size luxury SUV since it first came to the Australian market in 2021," said CarExpert founder Alborz Fallah. "Last year, it underwent a mid-life update that has further improved its offering, interior and packaging, making it the clear CarExpert choice in its segment." Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This update didn't mess with the distinctive exterior styling, instead bringing an overhauled interior with a huge 27-inch OLED display, as well as an expanded suite of active safety and driver assist technology, plus mechanical enhancements such as retuned suspension. Genesis says the result is a quieter, more rigid vehicle with more technology than ever before. "The Genesis GV70 is arguably the brand's best product right now, offering strong value against legacy premium competition as well as a wide spread of variants and powertrains," said marketplace editor James Wong. "It looks and feels special, offers heaps of features and tech, and goes to great lengths to differentiate itself from any Hyundai product. It's also great to drive, if a little thirsty in the petrol grades." Petrol engines comprise a turbocharged 2.5-litre four-cylinder and a twin-turbo 3.5-litre V6, while Genesis also offers a dual-motor all-wheel drive electric version called the Electrified GV70, which was also recently updated. As we noted in our recent review, in 3.5T guise you can get performance comparable to the BMW X3 M50 or Mercedes-AMG GLC 43 for around $20,000-30,000 less, despite more equipment and technology and a better aftersales package. Genesis may have a smaller dealer network than the likes of BMW and Mercedes-Benz, but it includes five years of free scheduled servicing with its vehicles. If you live within 70km of a Genesis outlet, a member of the company's concierge team will also collect your car for its service and leave you with a Genesis courtesy car. This is in addition to a five-year, unlimited-kilometre warranty, which has become the standard in the luxury car market. Genesis has a fixed-pricing model like Mercedes-Benz, but while you can't haggle on price, even the base GV70 comes with an enormous list of standard equipment including a panoramic sunroof, heated and ventilated front seats, wireless Apple CarPlay and Android Auto, and a hands-free power tailgate. With a base price of $78,700 before on-roads, the GV70 is over $10,000 cheaper than a significantly less powerful, less well-equipped entry-level Mercedes-Benz GLC and around $8000 cheaper than the most affordable BMW X3. It also matches those vehicles with a rear/all-wheel drive platform not shared with any non-luxury models. Would we love to see a more efficient powertrain to match the Lexus NX's hybrid or Audi Q5's diesel options? Absolutely, particularly given Genesis dropped the thrifty turbo-diesel previously offered here. We'd also love to see more Genesis retail outlets in Australia, though the brand is continuing to expand its network. But even as it is, the GV70 stands out in this segment for its rich mix of value for money, excellent technology, first-class refinement, engaging dynamics and distinctive styling. That's why it's our choice among luxury mid-size SUVs. MORE: Explore the Genesis GV70 showroom Content originally sourced from:
7NEWS
15 hours ago
- 7NEWS
Mahindra wants to be a top 15 brand in Australia
Mahindra is aiming to be one of Australia's top 15 best-selling brands by the end of the decade as it moves from its traditional workhorse utes to mainstream SUVs – including electric vehicles (EVs). Speaking at the launch of the 2025 Mahindra 3XO SUV – Australia's cheapest SUV – Mahindra head of international operations Sachin Arolkar told media the industrial giant has serious ambitions here. 'We have set an ambitious goal … we want to be a top 15 player by 2030,' Mr Arolkar said. 'Clearly Australia is one of the biggest ute and SUV markets, and Mahindra as a brand is very strong in the ute segment and the SUV segment.' Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Above: Mahindra BE 6e While it doesn't report its sales figures to VFACTS like most new vehicle brands in Australia, Mahindra said it sold 4185 vehicles here last year. The result puts Mahindra ahead of Mini (3982) and behind Chevrolet (4303) to sit 32nd for the 2024 calendar year. The final brand in the top 15 in 2024 was Mercedes-Benz with 24,831 sales, meaning Mahindra is looking for a six-fold increase in its sales over the next five years. The 2025 XUV 3XO is the first Mahindra to enter the small SUV segment in Australia, which made up almost one-fifth of all new-vehicle sales in 2024. The XUV 3XO (above) joins a lineup of only three models with the Scorpio and XUV 700 large SUVs the only other offerings in local Mahindra showrooms, with no new shipments of the S11 Pik-Up planned as it no longer meets safety standards. The automaker has said it's working towards the new 2026 protocols being introduced by safety authority ANCAP for all models, including the next-generation Pik-Up and yet-to-be-rated XUV 3XO. Mr Arolkar expects the 3XO to become the brand's best-selling model until new products – including the all-new Pik-Up in 2026 – arrive in Australia. The company plans to add at least one product to Australian showrooms every year as it chases its top 15 goal. Above: Mahindra Vision Thar.e concept Its global rebirth has seen it reveal two battery-electric SUVs, the XEV 9e and the BE 6e, in late 2024. Both are on Mahindra Australia's wish-list, although neither are confirmed for local sale. There's also a next-generation version of its Jeep Wrangler -aping Thar SUV – the current generation of which landed Mahindra in court – locked in for Australia, but this is still several years away with exact timing to be confirmed. As the brand enters more segments, Mr Arolkar said the further growth will also come from adding to its dealer count, which is currently around 70 across Australia. 'We plan to have 10 more, 80-plus dealers including service [centres], and that growth is mainly in metro areas,' Mr Arolkar told CarExpert. 'If you look at our journey in this market, which spans over 20 years, it has been very different compared to the other emerging brands. 'We started as a distributor of tractors, and you know the challenges which come with that when you have to prove your product service after sales in the rural outback, which is very important.' 'We have proved, over a period of 20 years, that we have survived the Australian outback, which is one of the more challenging domains. 'Now, with the newer, sophisticated, New Age products coming in, we are taking our experience from the regional areas, now getting into the metros, and that's what differentiates our brand compared to the other emerging brands.'
