Kesari 2 Box Office Collection Day 11: Akshay Kumar's movie faces Monday blues despite BOGO offer, but...
Kesari 2 Box Office Collection Day 11: After a good second weekend, Akshay Kumar's movie Kesari 2 faced Monday blues despite the makers offering BOGO (Buy One Get One free) to keep it afloat.
However, film analyst Taran Adarsh said that Tuesday's discount on tickets, coupled with a holiday on Thursday, would help boost Kesari 2's earnings significantly.
'The BOGO ticket offer today [Monday], Blockbuster Tuesday discounted ticket rates tomorrow [Tuesday], and the holiday on Thursday are expected to give its business a significant boost,' said the analyst on Monday.
However, he said, Kesari 2, based on the life of top Indian barrister C Sankaran Nair, who fought against the British Raj to uncover the truth about the Jallianwala Bagh massacre, has maintained a 'glowing word of mouth'.
According to industry tracker Sacnilk, Kesari 2, which was released in theatres on April 18, collected ₹ 3 crore net on Monday, Day 11.
The Akshay Kumar movie witnessed a massive drop of 62.96 per cent in its earnings on Monday.
An upward trend was seen during the weekend. Its Sunday earnings, ₹ 8.1 crore, were 13.29% higher than its Saturday earnings, ₹ 7.15 crore. It had witnessed a 76.54% increase from its Friday earnings.
With this, the movie's 11-day collection stood at ₹ 68.4 crore.
'The hugely positive word of mouth has kept Kesari 2 super steady in its collection,' Sacnilk said, adding that it is a sign of its longevity that will likely keep it going despite the release of Ajay Devgn's Raid 2.
According to Sacnilk, Kesari 2 has topped ₹ 100 crore gross collection at the worldwide box office on its second Sunday, becoming Akshay Kumar's second film after Sky Force to do so this year.
The Akshay Kumar movie has earned ₹ 105 crore at the worldwide box office, of which ₹ 27 crore was collected overseas. Kesari 2 has earned a gross of ₹ 78 crore in India.
First Published: 29 Apr 2025, 07:58 AM IST
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