Galaxy Unpacked 2025: Live updates as Samsung unveils new Z Fold 7, Z Flip 7
Do you all think maybe Samsung couldn't find any good catering because everyone is so busy shopping Amazon's Prime Day deals. Did you like how I casually referenced this massive shopping event in the middle of our liveblog? I just wanted to set the scene for those wondering what's going on outside of the Samsung world today and this week. (The Engadget homepage is a good indicator of what else is happening in the consumer tech world.)
Well hi there Sam! I too have a seat, but it's at my desk, at 6:45AM, in sunny Arizona. Looking forward to throwing the Galaxy Z Flip 6 I've used daily for the past year or so into that sun shortly.
Some rumors suggest that Samsung might be preparing to reveal a Galaxy S25 Fan Edition (FE), which would add yet another model to its S25 family. I'm not convinced we'll see that today, but if we did, that would be the fifth S25 phone to date. (Galaxy S25, S25+, S25 Ultra, S25 Edge
Hey y'all, I'm at Unpacked and I finally grabbed a seat and figured out the Wi-FI situation (hint: it's not good). But I'm still hyped because as a foldable phone enthusiast, it feels like were primed for some big updates to Samsung's lineup.
I guess I could talk about tech and Samsung for a bit. Like we mentioned earlier, this is the third Unpacked this year, with the most recent one being a quick, short pre-recorded video detailing the super thin Galaxy S25 Edge that was first teased at Unpacked in January. In his review, Sam found it delivered more than just a slim frame — it was a compelling alternative to the S25 Plus.
Sam told me there are no snacks at the Brooklyn event, just drinks. I am left with no choice but to go ask Mat about snacks. I know this is the dedicated journalism you are all here for.
The seating area in front of the stage at Samsung Galaxy Unpacked July 2025 in Brooklyn, with row of empty chairs near the side. (Sam Rutherford for Engadget) Looks like there's plenty of room for Sam at the event! So you have time to go look at the snack selection before finding a seat, right Sam?
A line of people standing in front of a large building with a banner on it showing the Samsung Galaxy Unpacked invitation image. (Sam Rutherford for Engadget) The view from the line to get into the Unpacked event in New York.
By the looks of the picture Mat shared below, it's looking like a stellar spot for an event! I've also heard Sam is in line at the main Unpacked venue in New York and waiting to get in. Don't worry, I will request pictures of snacks.
As it usually does, Samsung is also hosting satellite Unpacked events around the world, including one in London, where our UK bureau chief Mat Smith may has joined us from. Hi Mat!
Samsung Unpacked event 2025 in London, UK (Image by Mat Smith for Engadget)
Hi from the London satellite event. Samsung has wall-to-wall screens here. Picture to follow!
While we think we know all that Samsung has up its sleeve today, I can't help wondering if it might surprise us with something unexpected. There was a lot of talk a few weeks ago about a possible Galaxy Z Fold Ultra, possibly because of the company's use of the words "the next chapter of Ultra" in its teaser blog post in June.
Sam Rutherford might also drop in today to share pictures from the event in Brooklyn, and he's a dedicated foldable fan and to my knowledge currently uses the Pixel 9 Pro Fold as his primary device!
The other one of us just really likes using the Z Flip's external display and camera as a self-standing selfie camera.
Nobody asked but in case you were wondering, one of the two of us writing on this liveblog today use a flip-style foldable as their main phone every day.
I said this in the introduction of this post, but a massive last-minute leak yesterday pretty much told us everything we should expect to see today. Foldables! Thin foldables!
Hello! Welcome to our liveblog of yet another Galaxy Unpacked 2025 event. Today's presentation is scheduled to kick off at 10AM ET today, and you can watch the livestream via the video embedded above. If you prefer to follow along via words, you've come to the right place. I'll be joined by our editor in chief Aaron Souppouris today to keep you updated on all the news out of Unpacked today. We're so glad you're here with us!
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