Netflix Unveils AI-Driven Ads That Blend Seamlessly into Shows
Rather than traditional ad interruptions, viewers on the ad-supported plan might see promotions that match the visual tone of shows like Stranger Things, Bridgerton, or Wednesday. During the presentation, Netflix showcased how a product could appear over a scene styled after one of its original series, making ads less intrusive and more engaging.
'These ads can be placed mid-show or during a pause screen,' the company noted. Netflix says they may feature overlays or interactive call-to-action buttons when the feature rolls out later this year.
While it's unclear how these ads will evolve, Netflix's advertising president Amy Reinhard hinted at rapid innovation, saying, 'The pace of progress is going to be even faster.'
This move comes as Netflix's ad-supported tier sees major growth, now boasting 94 million monthly users—more than doubling the 40 million reported during the same period last year. With its latest approach, Netflix is aiming to redefine ad experiences and deepen brand integration in a way that feels more natural to viewers.
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News18
2 hours ago
- News18
Child Masters Makeup On Cam, Gives Tips To ‘Slay At School': ‘Parents Allowed? Humare Time Mein...'
Last Updated: Some wondered if schools even allow makeup these days, since back then even a simple lip balm was not permitted. A schoolgirl has taken the internet by surprise after confidently sharing a makeup tutorial online, where she talks about how to 'slay at school." The short clip shows the young student applying products like a pro, leaving many viewers amazed at her attitude and confidence at such a young age. The video caught the attention of content creators, who joked that back in their own school days, they never had access to such costly beauty products. Instead, they recalled how things like Bournvita or even road side dust were used as makeup. In the clip, the little girl says, 'Starting a new school, don't just survive it, own it. Here are 5 tip you use to slay on the first day at school. Walk in like you belong here. Be friendly first, break the ice before it freezes you, it's not a Netflix series, it's your life, please do not start drama. Day 1 is for a good impression. Ask questions, don't fake it, ask it. New beginnings can be scary, but they also matter." The content creator says, 'Who are these kids going to school looking as if they're dressed for Sabyasachi's wedding? At this age, our skincare and makeup used to be a simple pink Ponds powder, Bournvita stains became our lip liner and the dust from playing in the playground worked as our bronzer. In today's era of Sephora kids, the 90s kids just can't survive." Reacting to the post, a user wrote, 'How can their parents allow that?" Another shared, 'Kid, you're a kid and you belong in school, where else would you be? And 'survive it'? Behen, apocalypse chal raha hai kya?" 'Makeup is allowed in school nowadays?? Colour lip balm tak allowed nahi tha hamare zamaane me," a comment read. An individual stated, 'I remember I used to apply Nivea cream to school and on the way, all dirt would stick to my face and till I came back home, I would look like that Sivagami Devi from Bahubali (the one tied in chains)." Another mentioned, 'Daily makeup? Mummy marti nahi Kiya?" Another person shared that some people may not agree with a child using makeup, the main point should not be ignored. They felt the girl was actually sharing useful tips and encouraging children who may not feel very confident. tags : content creator Girl viral news view comments Location : Delhi, India, India First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
Hindustan Times
2 hours ago
- Hindustan Times
Stranger Things creators Duffer brothers officially exit Netflix for Paramount. What's next for the spinoffs?
After months of speculation, it's official: Stranger Things creators Matt and Ross Duffer are leaving Netflix and heading to Paramount under a new, exclusive deal. The filmmaker duo, through their Upside Down Pictures banner, has signed a four-year agreement with Paramount Global and its parent company Skydance, marking a major shift in their creative journey. Stranger Things creators Matt and Ross Duffer sign exclusive four-year deal with Paramount after leaving Netflix. What will happen to Stranger Things franchise? According to Deadline, the new deal, confirmed by Paramount, will take effect after the Duffer Brothers' current Netflix contract concludes in April 2026. While their partnership with Netflix is ending, the brothers will remain involved in the Stranger Things franchise and related spinoffs, including the upcoming shows The Boroughs and Something Very Bad Is Going to Happen. The Paramount agreement will see the Duffers write, direct, and produce original content for Paramount Pictures, Paramount Television, and Paramount's streaming platforms. The deal is a major win for Paramount, giving the studio exclusive access to one of the most influential creative teams in modern entertainment. The move also marks a reunion with familiar faces: Cindy Holland, now Chair of Paramount's Direct-to-Consumer division, and Matt Thunell, President of Paramount TV Studios, were key executives at Netflix when the Duffers first pitched Stranger Things back in 2015. The brothers are set to make films In a joint statement, the brothers said, 'We couldn't be more thrilled to be joining the Paramount family. David, Josh, and Dana are passionate about bringing bold, original films to the big screen. To be part of that mission is not just exciting – it's the fulfilment of a lifelong dream. And to do so at a studio with such a storied Hollywood legacy is a privilege we don't take lightly.' They added: 'Our time at Netflix has been incredible. Ted, Bela, and Peter have given us the kind of creative freedom and support that artists dream of but so rarely receive. A decade in, they are family.' While their next chapter will focus on creating original films and series for Paramount, fans of Stranger Things can rest assured. The Duffers will continue to oversee the final season (Stranger Things 5) and remain executive producers on the franchise's future developments at Netflix.
India Today
2 hours ago
- India Today
Hrithik Roshan, Jr NTR's War 2 underperforms - trade experts explain why
Hrithik Roshan and Jr NTR's highly anticipated action thriller 'War 2' has fallen short of expectations at the box office. Despite the massive scale, high-octane stunts, and star power, audiences have largely rejected the film, marking the first major setback for Yash Raj Films' celebrated Spy analyst Taran Adarsh pinpointed content as the primary issue. "The basic thing that went really wrong with 'War 2' was the content. People are saying the teaser, trailer, and songs did not work, but all that is secondary. Yes, those are hooks to attract audiences on day one, but eventually, the content does the talking. Here, the word of mouth was so bad from day one itself that the only day it benefited was Independence Day," he added that even the holiday factor couldn't rescue the film. "Out of the four-day weekend—Thursday, Friday, Saturday, Sunday—Thursday was a working day, Friday (Independence Day) did well, but Saturday (Janmashtami) (the film) didn't do well, and even Sunday, a holiday, it didn't do well. If a film doesn't perform on holidays, it means there's something seriously wrong with it. That's why I used the term 'crash'—because it actually crashed. There has been outright rejection." Theatre owner and trade expert Vishek Chauhan outlined three reasons for the film's underperformance. "Primarily, there are three reasons 'War 2' didn't work. Number one is genre overkill. This whole idea of universe films, crossovers, characters crisscrossing—Hollywood started this with Iron Man in 2008. It's been 17 years, and audiences now have fatigue with this 'world-saving, superhero' kind of cinema. In Hollywood, they call it superhero fatigue, and I think that fatigue has set in here, too. We saw diminishing returns with 'Tiger 3', and we saw it with 'Fighter'," he further added, "Audiences today are more open to personal stories—like 'Animal', or even a simple love story. There's a clear demand-supply mismatch, which is why a film like 'Saiyaara', with a Rs 22–23 crore opening, is now expected to end up doing twice the lifetime of War 2. That shows audiences are looking for smaller, more personal, relatable stories. If you're making action, it needs to have personal angst, like 'Animal'."He added that the film wasn't rooted enough for Indian sensibilities. "'War 2' is not an inherently desi film. It follows the Hollywood playbook—two heroes, one villain, global crisis. Hollywood has been doing this for 20–25 years, and even they've moved it to OTT. Now, every third or fourth week, Amazon or Netflix drops this kind of film. So for Indian theatres, this doesn't feel fresh or rooted."Chauhan also didn't mince words about the execution. 'Number three is sloppy filmmaking. The film just wasn't up to the mark. Feedback has been underwhelming, and word of mouth has been poor. So, a bad genre, not inherently Indian, and weak execution—those three reasons did it.'While some industry voices have attributed the underperformance to Rajinikanth's 'Coolie', Adarsh dismissed the claim: 'In Hindi, 'Coolie' did not make much difference to 'War 2'. In Tamil Nadu, yes, it did. In the Telugu states, yes, it did. It was a tough fight there. But overall, if you see the response, it is outright rejection.'advertisementAdarsh agreed that the director's debate is being overstated. "Ayan's first two films—'Wake Up Sid' and 'Yeh Jawaani Hai Deewani'—were brilliant. I still maintain that 'Yeh Jawaani Hai Deewani' is one of the best rom-coms in recent times. But after 'Brahmastra' and now this (War 2), the graph has gone down. It's all style and spectacle, a lot of money spent, but what's the plot? The screenplay was so confusing that I didn't know what was happening."Chauhan, too, added, "Blaming Ayan Mukerji alone isn't fair. When a film doesn't work, people start saying NTR shouldn't have been cast, or if only Shah Rukh had done it, it would've worked. These debates are endless. The truth is, even Siddharth Anand's 'Fighter' didn't work, while his 'Pathaan' did. Ultimately, the three reasons I mentioned are the real factors. Even Aditya Chopra, Hrithik, and NTR were involved; they all saw the film and released it. So just blaming Ayan isn't right."advertisementOn the box office front, both experts see the film as a commercial setback. Adarsh noted, 'The Hindi version has earned around Rs 137 crore net so far and should wrap up at Rs 155–160 crore, which is shockingly low. Yes, they may have recovered through satellite and other rights, but everything is now correlated with box-office outcome. Prices are determined on the basis of the box office.'Chauhan estimated, "War 2 opened well but crashed by Monday. I expect its Hindi net lifetime to be around Rs. 170–175 crore. In comparison, Coolie should do around Rs. 40–50 crore in Hindi and overall better than War 2 pan-India."Both also acknowledged that Jr NTR's star power couldn't overcome a weak script. 'When the content doesn't work, everything falls flat,' said Adarsh. 'Jr NTR is such a brilliant actor—I would rate him as one of the finest we have in India today. But even the best of actors cannot salvage a weak script.'The failure has now put YRF's future Spy Universe projects under scrutiny. "There's always introspection. When they look at 'Alpha', it will be with a very different viewpoint now. Until now, the Spy Universe has had a fantastic track record, and War 2 is its first real failure. Even 'Tiger 3' did much, much better," Adarsh warned, "As for the spy universe's future with Alpha, unless it's an outstanding film that blows audiences away, it'll be tough. When a franchise is in trouble, you need something extraordinary to break the rut. With two back-to-back underperformers, negativity has settled in around the spy universe. Only an extraordinary, kick-ass film can change that."Summing up, trade analyst Taran admitted to being personally disappointed, "Honestly, I felt terrible after watching it. As someone who has grown up in a film environment, watching movies day in and day out, I know you can take cinematic liberties—but there has to be some content. For three hours, there has to be something that holds you. And here, there was nothing."- EndsTune InYou May Also Like
