This £18 mascara has made me ditch my ride-or-die after 10+ years
As a beauty writer, I test new products almost daily - from buzzy TikTok launches to under-the-radar gems. But like many people, I have my beauty staples I rarely stray from: MAC's mauve pink Mehr lipstick, Jo Malone's Pomegranate Noir perfume and, up until recently, Estée Lauder's Double Wear Lengthening Mascara.
That was until My Mascara by Sculpted by Aimee landed on my desk. One coat later, and I haven't picked up Double Wear since, meaning I've said goodbye to a decade of regular use.
Retailing for a very reasonable £18 on the brand's website and at Boots, Sculpted by Aimee's ultra-black mascara has completely won me over. The curved wand is a game-changer - it hugs the lash line perfectly, coating each individual lash and leaving them looking fuller, lifted, and longer.
It's also impressive long-wearing. I can apply it in the morning and trust that it'll stay put without smudging until I take it off, which, admittedly, takes a little effort.
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£18
Sculpted by Aimee
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I have to use a couple of face wipes or a proper eye makeup remover to get the last trace off, so it's worth considering. But honestly, it's a small price to pay for lashes that look this good.
If you'd prefer an easier removal process, there are alternative options available. Benefit's Badgal Bang! is great for lifting lashes, but it's also easy to apply and remove. Likewise, the MACStack Mascara Mega Brush is easy to remove with a single face wipe.
Back to Sculpted by Aimee, I'm not the only one who is impressed. Clinical testers back me up, with 92% of testers saying their lashes looked more voluminous. Meanwhile, 95% agreed lashes looked longer.
My only slight gripe, aside from it being a little difficult to remove, is that it can appear slightly clumpy on the first swipe. But with a couple more strokes, it evens out beautifully, separating the lashes and building up that full, fluttery effect without going spidery.
All in all, I didn't expect to find a new mascara after more than a decade, but here we are. Sorry, Estée - I've got a new favourite. Shoppers can purchase My Mascara by Sculpted by Aimee through the brand's website and at Boots.
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