Latest news with #ROI
The Sun
5 hours ago
- Business
- The Sun
Turn up your Tuesdays and Thursdays with a 30% reload bonus at Sun Vegas
SUN VEGAS players can get a bonus boost every Tuesday and Thursday. Give your weekdays a revamp with our bi-weekly bonus offers at Sun Vegas. Choose between three £1 golden chips and a £3 slot bonus when you meet the eligibility requirements. Who? Only qualifying Sun Vegas players can boast this boost. That means being a registered player, UK and ROI resident, and aged 18+ years old (registration and ID verification are required). What? Sun Vegas players can claim a top up reload bonus up to twice a week. To qualify, you must opt in and select whether you want to receive three £1 golden chips or a £3 slot bonus. Then, deposit and stake £10 cash on any slot or live casino game. Once you do this, a pop-up message will appear with your bonus. Make sure to 'claim' it, and it will appear in your account ready to be used. When? It's time to top up every Tuesday and Thursday. 1 Where? You can qualify on any slot game or live casino table. The resulting golden chips can be used on any live casino table. However, if you go for the slot bonus option, it can be used only on the following games: The Walking Dead Cash Collect The Sun Winning Headlines: Cash Collect Robocop Cash Collect Fluffy Favourites Big Bass Splash The Sun Piggies and the Bank: Cash Collect & Link Cleopatra Big Bass Vegas Double Down Deluxe Bigger Bass Splash Leprechaun's Luck: Cash Collect THESE ARE THE RULES FOR THE CARD GAME GIN RUMMY Why? A mid-week boost is always welcome to get you through to the weekend, and the same goes for your gaming experience. By getting to choose between golden chips and slot bonuses, you can make sure that you're getting the best boost for your gaming preferences. How do I get my top up? After claiming your bonus, it will appear in your Sun Vegas account. Please be aware that both the golden chips and slot bonus carry a 5x wagering requirement. Therefore, if £10 is won using a bonus, you must bet 5x£3 (£15) before you can withdraw any winnings. All bonuses will expire seven days after being issued. If wagering is not met by then, any remaining bonus and winnings will be forfeited. Offer runs every Tuesday and Thursday 00:00 to 23:59. Opt in, deposit and stake £10 cash on any slot or live casino product and get three £1 golden chips or a £3 slots bonus. There is a 5x wagering requirement on both bonuses. Bonuses will expire seven days after issue. 18+. T&Cs apply. *New customers only. Register today, deposit and spend £10 to receive £50 bonus (accept within 48 hours and wager 30x within 30 days on selected games only). Bonus amount cannot be withdrawn, for wagering only. Offer ends 31.07.25. T&Cs apply. Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to to be excluded from all UK-regulated gambling websites.
Forbes
6 hours ago
- Business
- Forbes
Digital Marketing ROI: From Clicks To Causality
Rahul Wankhede, Director Data Science and Marketing Analytics, Humana. getty Digital marketing is an indispensable engine for growth. Year over year, big brands allocate a significant portion of their annual marketing budget toward digital channels and—with an ever-increasing digitally savvy and available audience—effective strategies can promise precision, personalization and reach. While it's easier to spend in digital channels than traditional ones, proving return on investment (ROI) at both the top and bottom of the funnel is complicated. That complexity is further amplified when you think of the impact on brand awareness or recall, which may not always yield immediate conversions. The real question is incrementality: Did the ad cause the action, or would you expect it to occur organically? To understand the trade-offs, think of measurement approaches as a funnel, ranging from simplest at the top to more complex—and possibly more accurate—methods at the bottom. With each layer, you can expect more rigor but also more stringent data requirements, sophisticated models, investment, deeper analytical expertise and patience. Here are a few different approaches for measuring the ROI of digital marketing efforts: At the top of that funnel is last-touch attribution, a model that assigns full credit for a conversion to the last interaction before the action. Since it's easy to implement and interpret, last-touch remains a popular method. However, the methodology ignores all other touchpoints that may have influenced the customer along their path to conversion. The method doesn't include the causal impact of interactions like first touch, linear or time decay. That's where multi-touch attribution (MTA) comes in. MTA attempts to use user-level data and models to assign fractional or partial credit to each touchpoint. The approach attempts to account for the full customer journey, offering a more granular view of performance. This method typically includes large volumes of granular data such as cookies, device IDs and timestamps across multiple channels. The model is also becoming more difficult to manage, with the world moving toward more stringent privacy laws and cookie deprecation. Ultimately, even with the data stack available, MTA is prone to bias. Some consumers who view your ads are likely to inherently be more engaged or loyal, while some may just be online more, potentially leading to overstated impact. Without proper controls, MTA could mistake correlation for causation. To supplement attribution, marketing mix models (MMMs) are a popular technique that leverages aggregated data—typically at the geographic and weekly level—to estimate the impact of marketing on sales. MMM can capture both online and offline media impact and is valuable when you add saturation curves to assist with long-term planning and budget optimization. While MMM does not require user-level data, which makes it resilient to privacy changes, results can skew heavily based on model specifications, assumptions and data quality. It also tends to smooth over short-term fluctuations and isn't necessarily useful for more tactical-level optimizations. Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by comparing outcomes between a treatment group (those exposed to the marketing) and a control group (those not exposed), isolating the causal effect of the campaign. There are several ways to do this: • Randomization can occur at the market, geographic level or individual user level, where users are assigned to either a treatment or control group. • You can use synthetic controls after a campaign, which constructs a comparison group based on modeled data when a true control group wasn't established in advance. Running and implementing RCTs at scale, where reach remains such a crucial factor, is a challenge. You also run into issues with exposure bias; for example, being in the treatment group doesn't necessarily mean they saw the ad. Other factors, like viewability and fraud, can skew results. Conversely, control users might inadvertently be exposed to the ad due to retargeting, low match rates or media leakage. These issues can compromise the validity of the test. One solution is the implementation of placebo or ghost ads, which appear as real ads to the user but promote unrelated content, serving as a true control. With ghost ads, the control group is selected at the time of the bidding process, solving the question of ad exposure. This method requires a robust internal data infrastructure—including impression logs, user IDs, clean conversion data and analytical expertise. Many organizations don't have the engineering resources to deploy these tests at scale. Still, despite these challenges, well-executed experiments can validate and supplement predictive models, inform bidding strategies and answer key questions about channel effectiveness. When paired with MMM or MTA, RCTs act as a calibration layer, bringing rigor to existing methods. While much of marketing measurement focuses on conversions, upper funnel metrics like brand awareness, consideration and recall are equally critical. Though harder to measure, these indicators play a significant role in driving long-term growth. Surveys remain a primary tool to measure brand awareness, comparing consumer perceptions before and after ad exposure. Modern brand lift studies use randomized control designs to capture these shifts more accurately, while longitudinal brand equity trackers monitor changes over time to link campaigns with brand health. These methods offer insights that performance metrics alone can't answer, essentially the emotional connection with an audience the brand is trying to win. They also come with challenges: response bias, sampling variability and difficulty with linking surveys to actual exposure. Each approach—attribution, experimentation, modeling, surveys—has trade-offs. The key is integrating them into a unified strategy aligned with business goals, campaign needs and data maturity. Success lies in using the right mix at the right time, validating results without unnecessary complexity and building on insights over time. While machine learning will help automate and surface patterns, human expertise remains essential. The complexity is real—but so is the opportunity. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
The Sun
6 hours ago
- Business
- The Sun
Win a share of £250,000 with Fabulous Bingo's jackpot escalator games this May
FABULOUS BINGO players can win a share of guaranteed jackpot wins every week this month. Have valid tickets for the winning game and you're eligible for a share of the jackpot prize. JOIN FABULOUS BINGO NOW AND GET A £50 BINGO BONUS AND 60 FREE SPINS * Over the entire of May, £250,000 will be won! Who? This promo is available across multiple sites within the Virtue Fusion network so there may be multiple winners across multiple sites. If you wish to play through Fabulous Bingo, you must be a registered player, UK and ROI resident and aged 18+ years old (registration and ID verification are required). What? In these escalator sessions, the jackpot-triggering ball count will be increased by one ball every 10 minutes until it is activated. This means that there is a guaranteed jackpot win by the end of the games. When that happens, 50% will be awarded to the full house winner, and the remaining 50% will be equally distributed among the community. To be in the 'community' you must have at least one valid ticket for the game in which the jackpot is won. The jackpot for the Thursday and Friday sessions is £15,000 per night. However, this is taken up a notch for our Saturday games, where you could win a share of £20,000! Tickets cost between 2p and 10p each. When? Ride these escalators to the Floor Winning every Thursday, Friday and Saturday of May. The games play out between 10pm and 11pm. Where? The games will be coming thick and fast in the Speedy Bingo Room. Why? Seeing a jackpot being won is not a very common sight in the average bingo session, let alone being the one to win a cash prize as a result. What if we could GUARANTEE that will happen AND that you'll be walking away with a cash prize, provided you're a member of the community? Sounds like a great way to spend your evenings this May. How do I get my winnings? Jackpot escalators will take place in the Speedy Bingo Room between 10pm and 11pm every Thursday, Friday and Saturday in May. Jackpot pays out 50% to the full house winner(s), and 50% to everyone else in the game. 18+. T&Cs apply. *New customers only. Deposit £10 for 60 free spins on selected games (accept within 48 hours wager winnings 20x within 7 days) and spend £10 on bingo tickets for £50 bingo bonus on any of our bingo rooms (accept and wager bonus 4x within 7 days). Only completed games are credited. Debit cards only. Offer ends 31.05.25. 18+. T&Cs apply. Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to to be excluded from all UK-regulated gambling websites.
The Sun
6 hours ago
- Entertainment
- The Sun
Win golden chips in Sun Vegas' Live Big Quiz Trivia games
SUN VEGAS players can join bi-weekly live quizzes with golden chip prizes. Put your knowledge to the test for the chance to win a share of $3,000 in golden chips in each Sun Vegas Live Big Quiz Trivia session. Let's sort the eggheads from the airheads once and for all… Who? Want to take part? Our quiz teams are formed of registered players who are UK and ROI residents, and aged 18+ years old (registration and ID verification are required). As this promo is available across multiple sites within the Playtech network, there may be multiple winners from different sites. What? In each Live Big Quiz Trivia session, players will be asked a series of multiple-choice questions. The questions are the same for all players and asked in the same order. A correct answer earns the player 100 points. An incorrect or invalid answer earns 0 points. After 10 questions, players must have at least 700 points (7/10 correct answers) to win a share of the $3000 in golden chips prize pot. If no one qualifies for the prize pot, it is rolled over to the next session. When? Get quizzing on Tuesdays and Thursdays from 10pm. The quizzes will be running until Thursday 18th December 2025. 1 Where? No need to trek to the local pub or village hall, our quizzes come to you! Just take a virtual seat at the Big Quiz Trivia Live table. Why? Golden chips aren't won according to random luck with this promo. If you've got the brains, we've got the rewards! Come and prove you're clever enough every Tuesday and Thursday. LEARN ALL OF THE HANDS IN POKER How do I get my golden chips? Players will be credited their winning share in golden chips within 72 hours of winning. Golden chips can be used on live casino games that accept golden chips. The golden chips will expire seven days after being credited. All prizes will appear in USD. The winning players will be paid their share of the prize according to the currency of their account in accordance with the exchange rate applicable on the day of payment. Big Quiz Trivia games are available on selected live tables throughout the year. They are free to join. Please check the big quiz schedule for the specific times of events. Prizes in golden chips. There are no wagering requirements attached. 18+. T&C apply. *New customers only. Register today, deposit and spend £10 to receive £50 bonus (accept within 48 hours and wager 30x within 30 days on selected games only). Bonus amount cannot be withdrawn, for wagering only. Offer ends 31.07.25. T&Cs apply. Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to to be excluded from all UK-regulated gambling websites.
The Sun
7 hours ago
- Business
- The Sun
Play in the Sun Bingo sessions with a guaranteed nightly prize pot of £10,000
GET a share of £150,000 this May when you win in this Sun Bingo room. Can you beat the banker? Good! As that's how you'll win a share of £10,000 every night that this promo is running. Who? This promotion is available across multiple sites within the Virtue Fusion network and so there may be multiple winners across various sites. To play with Sun Bingo, you must be a registered player, UK and ROI resident, and aged 18+ years old (registration and ID verification are required). What? May is the month of winning here at Sun Bingo. That includes a guaranteed nightly prize pool of £10,000 with this offer. Sun Bingo players have the chance win a total of £150,000 throughout the month. That's from tickets that cost just 10p each. When? Make sure that you're playing in this promo's games for your chance to win. They play out every Thursday, Friday and Saturday of May between 9pm and 10pm. 1 Where? Sun Bingo is the banker and you're our contestants. However, we WANT you to win as much as possible. Step into the Deal or No Deal 90 Bingo Room to see if you can do just that. Why? It's your wake up call to tell you that these games have an epic nightly prize pot and you'd best check them out before the offer ends on Saturday 31st May. How do I get my winnings? Cash prizes are awarded immediately after the game(s) have finished. If there is more than one winner, the prize will be equally shared. Offer runs every Thursday, Friday and Saturday in May between 9pm and 10pm. Bingo games play in the DOND 90 Room. Ticket prices from 10p. 18+. T&Cs apply. *New customers only. Register, deposit £10 and spend £10 on bingo tickets to receive £40 bingo bonus (accept within 48 hours and wager 4x within seven days) and £20 side games bonus (accept within 48 hours and wager 20x within 30 days) on Rainbow Riches in the bingo lobby. Both bonuses must be accepted in the bingo lobby. Only completed games are credited. Debit cards only. Deposits made with Neteller/Skrill/PayPal are not valid for this promotion. 18+. T&Cs apply. Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to to be excluded from all UK-regulated gambling websites.
