Latest news with #Runway
Yahoo
4 hours ago
- Entertainment
- Yahoo
Anne Hathaway's Simple Mani Proves Andy Sachs Figured Out the Cool Girl Nail Formula
The devil wears soap nails. How excited are you for The Devil Wears Prada 2? I'm about as excited as I am for Practical Magic 2, which is to say *extremely* excited. After what feels like decades of teasing, we got confirmation this week that both movies are in production. And while it was a treat to see Nicole Kidman back in her wispy copper bangs on that witchy set, it's perhaps even more exciting to see Anne Hathaway take to the streets as a 20-years-into-her-journalism-career Andy Sachs. She might've given up the fashion and beauty magazine world the last time we saw her (although photos of Hathaway with a Runway garment bag would beg to differ); but at the very least, it appears she's still been reading them. Anne Hathaway's Simple Soap Manicure In photos snapped from the movie set on Monday, July 21, Hathaway hits the streets in a selection of outfits and one very good soap manicure. The celebrity favorite nail style involves squeaky clean-looking nail beds and either the nudest of nude polish colors or a simple top coat. Hathaway went the nude route, choosing a sheer pink shade for a barely-there-but-still-manicured finish. I've seen enough manicure trends come and go that I could easily write a cerulean-style speech about polish choices. But in some photos, Hathaway is clutching a Runway-branded garment bag... so maybe she's still one step ahead of me in the trend prediction world. Anne Hathaway's Andy Sachs Style To further get into character, Hathaway's hair was styled in long, middle-parted soft curls. Of her many outfits, my favorite was a long denim skirt that she paired with black Chanel Birkenstock-style sandals and a white tank. She topped the look with an open Jean Paul Gaultier pinstriped vest, choosing to wear it buttoned up and with matching pants in some other shots. A colorful maxi dress also made an appearance, and there's certainly much more where that came from. It's The Devil Wears Prada 2!!!!!! Okay, okay. Maybe I am more excited for this one. Now give us a look at Meryl Streep. Read the original article on Byrdie Solve the daily Crossword
Daily Mail
4 hours ago
- Entertainment
- Daily Mail
Anne Hathaway accidentally makes HUGE reveal about Devil Wears Prada 2 character as she films in NYC
Anne Hathaway was seen filming her new movie Devil Wears Prada 2 in New York City on Monday. And when in character on set, the 42-year-old movie star made a huge reveal about how her character Andrea 'Andy' Sachs is doing. All signs point to Andrea not being married. The clue is that she does not have a wedding band or even an engagement ring on her left hand, though she has rings on other fingers. Fans would likely have expected that the magazine editor would be married and settled down by now as she is in her forties, but if the photos are any indication, it seems she is still single and working hard in New York City. But being single may be just the right choice for the career-driven Sachs. All signs point to Andrea not being married. The clue is that she does not have a wedding band or even an engagement ring on her left hand, though she has rings on other fingers At the end of the original hit movie from 2006, it looked like her relationship with boyfriend Nate, played by Adrian Grenier, was up in the air at best. In the film, there was tension between the hard-working Andrea and the more laissez-faire Nate, making them seem as if they were not a match. There is another big hint about Anne's character in the new images. Andrea is seen with a garment bag stamped Runway. Though at the end of the original movie Andrea quit working at Runway magazine, run by the ruthless Miranda Priestly (Meryl Streep), in the new images she was seen with a dress bag that featured the name of the magazine, suggesting she may have returned to the publication. The Devil Wears Prada 2 stars not just Hathaway but also Streep, Emily Blunt and Stanley Tucci who will all reprise their old roles. Joining them in the sequel are new cast members Lucy Liu, Justin Theroux, B.J. Novak, and Pauline Chalamet. In the sequel, Blunt's character, Emily Charlton, has climbed the corporate ladder and now holds the power Miranda needs—setting the stage for a delicious clash of ambition, loyalty, and fashion politics. While plot details are still under wraps, sources suggest the film may draw inspiration from Lauren Weisberger's 2013 novel Revenge Wears Prada, which follows Andy's post-Runway life as she becomes a magazine editor, only to find Miranda crashing back into her world. The Devil Wears Prada 2 is slated to hit theaters on May 1, 2026, marking two decades since the original film strutted into pop culture history. The original film lifted the lid on the cut-throat fashion world, and two decades on that world will have changed, not least for Sachs's domineering boss, Runway editor-in-chief Miranda, played again by Meryl. The movie is expected to at least reveal her fate, showing her once-all-powerful character dealing with the decline of print industry. One question is whether she will have retained her icy demeanor. In one scene in the first film, Andy chuckles through an editorial fashion meeting led by Priestly, who then delivers a cutting assessment of her 'cerulean' sweater. 'You think this has nothing to do with you,' Priestly tells her. 'You go to your closet, and you select, I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back, but what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean.' The scene became iconic and spawned the 'cerulean blue' theory of how all styles trickle down from the catwalk. Anne made a nod to the scene yesterday morning when she posted a clip online wearing a similar sweater with the caption 'Heading to werk' [sic] with the hashtag #dwp2. In the video, Anne is seen hurriedly getting ready, this time brushing her teeth with an electric toothbrush, a modern upgrade from Andy's manual one in the original film's memorable job interview scene. But it was her outfit that truly sent her followers spiraling. The brief clip quickly exploded online, with commenters quoting Miranda's epic takedown of Andy's supposed fashion indifference.
Los Angeles Times
5 hours ago
- Business
- Los Angeles Times
Netflix using startup Runway AI's video tools for production
Netflix Inc. has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that's controversial in Hollywood. Netflix is currently using the New York-based startup's tools in content production, according to a person familiar with the matter, who asked not to be named in order to discuss private conversations. Netflix declined to comment. Walt Disney Co., meanwhile, has been testing out Runway's technology and has talked with the startup about possible uses for its generative AI tools, the person said. A Disney spokesperson said the company has no plans to integrate Runway's software into its content production pipeline at this time. Runway declined to comment. The companies' use of Runway's AI video tools, which has not previously been reported, could raise concerns in the entertainment industry. Many film and TV professionals are anxious about AI's impact on their livelihoods. Disney recently sued Midjourney Inc., another AI image and video startup, for copyright infringement. But AI also offers the promise of speeding up some video production tasks and saving money. In a conference call Thursday, after Netflix released its second-quarter results, co-Chief Executive Officer Ted Sarandos said the company is using AI in content production. That includes creating special effects shots more quickly and cheaply than it previously had been able to with traditional visual effects tools and processes. Sarandos said Netflix used the technology for the first time on screen to depict a building collapsing in a show called 'El Eternaut' from Argentina. He did not disclose which AI software it used for that particular scene; a source familiar with the matter, who asked not to be named in order to discuss private information, said Runway's software was not used to create the effect. Runway is competing in an increasingly crowded corner of the fast-growing market for AI tools with established companies like OpenAI and Google, along with a slew of smaller, newer startups. The startup has more traction than most AI startups in Hollywood, however. It kicked off a frenzy around AI video generators in early 2023 with the release of a model that could produce slightly choppy-looking three-second clips based on written prompts such as 'drone footage of a desert landscape.' Its technology has since become far more capable and the company has inked a deal with Lionsgate to train an AI model on the studio's content that can be used in its film projects. Investors have poured $545 million into the company thus far, with a funding round of $308 million earlier this year valuing the company at more than $3 billion. More recently, Runway has pushed deeper into the world of animation and special effects. Earlier this month, the company started rolling out a new AI model called Act-Two that is meant to make the motion-capture process — traditionally clunky, pricey and time consuming — simpler and cheaper. The model, which works with Runway's flagship Gen-4 AI system, can map a video of a person's body movements onto animated characters. Other AI startups have also tried to make inroads in the entertainment industry. As Bloomberg News previously reported, OpenAI spent months talking to large studios, including Disney, about its AI video generator, Sora. While OpenAI has found a receptive audience among some filmmakers, it has yet to announce a large commercial partnership for the product. Metz writes for Bloomberg.
Geeky Gadgets
7 hours ago
- Business
- Geeky Gadgets
Create Stunning Product Ads in Minutes with AI : No Design Skills Needed
Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here's the fantastic option: with advancements in artificial intelligence, you can now produce polished, eye-catching visuals in just minutes. Yes, minutes. Imagine uploading a simple photo of your product and watching AI transform it into a sleek, market-ready ad that looks like it came straight from a high-end studio. This isn't just a time-saver; it's a creative revolution. Whether you're a small business owner, a social media marketer, or an e-commerce entrepreneur, the ability to craft high-quality ads quickly and affordably is a powerful tool for leveling the playing field. Corbin Brown walks you through how to harness AI tools like Runway to create customized product ads that align with your brand's identity and marketing goals. You'll discover how to take a simple product photo and, with just a few clicks, transform it into visuals tailored for platforms like Instagram, Pinterest, or your website. From defining your aesthetic vision to experimenting with dynamic backgrounds, this guide will show you how to unlock creativity without technical barriers. Whether you're looking to save time, cut costs, or simply elevate your marketing game, this process offers a glimpse into the future of advertising—one where innovation meets accessibility. AI-Powered Product Ad Creation Transforming Product Photography with AI AI has transformed product photography by allowing you to convert simple images into professional-grade marketing visuals. Start by capturing a clear photo of your product, ideally against a plain, uncluttered background. Upload this image to an AI platform like Runway, where you can use prompts to define the desired aesthetic. For example, you might specify lighting conditions, background themes, or stylistic effects that align with your brand's identity. These tools offer exceptional flexibility. Whether you need a clean, studio-style image, a vibrant outdoor setting, or a bold and dramatic color palette, AI can generate visuals tailored to your specific marketing goals. This adaptability ensures your ads resonate with your target audience while maintaining a cohesive and professional appearance. Step-by-Step Guide to Creating AI-Generated Ads Creating AI-powered product ads is a straightforward and efficient process. Follow these steps to get started: Capture a photo: Take a clear, high-resolution image of your product against a simple background to ensure the AI has a clean base to work with. Take a clear, high-resolution image of your product against a simple background to ensure the AI has a clean base to work with. Upload to an AI tool: Use platforms like Runway to upload your image and access their suite of editing and enhancement features. Use platforms like Runway to upload your image and access their suite of editing and enhancement features. Define your vision: Input prompts to guide the AI. For example, specify 'bright natural lighting,' 'sleek modern backdrop,' or 'vibrant outdoor scene.' Input prompts to guide the AI. For example, specify 'bright natural lighting,' 'sleek modern backdrop,' or 'vibrant outdoor scene.' Experiment and refine: Test multiple prompts to explore different styles and select the output that best fits your brand and marketing objectives. This process not only saves time but also eliminates the need for costly equipment or professional photography services, making it accessible to businesses of all sizes. By using AI, you can focus on creativity and strategy rather than technical execution. Easily Make AI Product Ads Quickly Watch this video on YouTube. Here are more detailed guides and articles that you may find helpful on AI design. Customizing Visuals for Marketing Platforms One of the most powerful features of AI tools is their ability to customize visuals for specific platforms and purposes. For instance, you can adjust image dimensions to fit the requirements of various platforms, such as Instagram posts (1:1), Facebook banners (16:9), or Pinterest pins. This ensures your visuals are optimized for maximum impact on each channel. AI tools also allow for dynamic background customization. Replace plain backdrops with settings that align with your product and audience. For example: A pet product could feature a lively park scene with pets in action. A luxury item might benefit from a sleek, minimalist studio environment. A fitness product could be showcased in an energetic gym setting. These adjustments help create a cohesive and visually appealing brand identity across all marketing channels, making sure your ads stand out and effectively engage your audience. Enhancing Visuals with Post-Editing While AI tools generate high-quality visuals, post-editing can further refine your product ads. Software like Photoshop or Figma allows you to add finishing touches, such as text overlays, color adjustments, or minor corrections. For example: Add promotional messaging, such as discounts or limited-time offers, directly onto the image. Align the visuals with your brand's color palette to maintain consistency across campaigns. Incorporate design elements like logos or call-to-action buttons to enhance engagement. These final adjustments ensure your product ads are polished, professional, and ready for publication, helping you make a lasting impression on your audience. Applications Across Marketing Channels AI-generated visuals are versatile and can be applied across a wide range of marketing platforms. Here are some common use cases where these tools can make a significant impact: E-commerce: Create consistent, professional product listings for online stores, making sure your products look appealing and trustworthy. Create consistent, professional product listings for online stores, making sure your products look appealing and trustworthy. Social media: Design platform-optimized posts for Instagram, Facebook, Pinterest, or TikTok to engage your audience effectively. Design platform-optimized posts for Instagram, Facebook, Pinterest, or TikTok to engage your audience effectively. Placeholder images: Generate visuals for products not yet available for traditional photography, allowing you to market them ahead of time. Generate visuals for products not yet available for traditional photography, allowing you to market them ahead of time. Website banners: Produce customized promotional assets for your website, such as hero images or seasonal campaign banners. By using AI, you can maintain brand consistency while reducing the time and cost associated with traditional photography. This versatility ensures your marketing efforts remain efficient and impactful across all channels. Efficiency and Precision in AI Tools AI tools like Runway excel in delivering both efficiency and precision, making them invaluable for modern marketing. For example, if your product packaging includes intricate details or text, the AI can replicate these elements with remarkable accuracy. This ensures your visuals maintain brand integrity, which is especially critical for e-commerce and advertising. The speed of AI tools is another significant advantage. You can produce high-quality visuals in minutes, allowing quicker turnaround times for marketing campaigns. This is particularly beneficial for businesses that need to respond rapidly to market trends, seasonal demands, or promotional opportunities. By streamlining the creative process, AI allows you to focus on strategy and execution rather than production. Elevating Your Marketing with AI AI tools have fundamentally reshaped the way product ads are created, offering a fast, accessible, and cost-effective solution for businesses of all sizes. By combining customizable prompts, advanced image enhancement, and post-editing options, you can produce professional-grade visuals tailored to your marketing needs. Whether you're designing e-commerce listings, social media posts, or promotional banners, AI ensures consistency, precision, and efficiency. Embrace these tools to streamline your workflow, reduce costs, and elevate your brand's visual identity across all platforms. Media Credit: Corbin Brown Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Hype Malaysia
7 hours ago
- Entertainment
- Hype Malaysia
Kevin Feige Spills Tea On Next 7 Years Of Marvel Movies; Anne Hathaway Shares First Look At 'The Devil Wears Prada 2'
Huge news on massive upcoming movies just dropped, and it's already making major waves! From the streets of New York City to the grand multiverse – here's what you need to know about two surefire blockbusters currently in development! Anne Hathaway Shares BTS Pix Of 'The Devil Wears Prada 2' After almost two decades of waiting, we're finally getting our first look at the much-awaited sequel to the beloved comedy/drama 'The Devil Wears Prada'. In these brief glimpses, not only do we get to see the lead star Anne Hathaway reprise her role as Andy Sachs, but they also clue us in on what to look out for. In her Instagram post, Hathaway can be seen posing right by a massive number '2' statue, rocking a patterned dress and a tan bucket hat. We can also see her wear this exact outfit in one of the early photos taken by BACKGRID, alongside a hanger bag that reads 'Runway', suggesting her return to the iconic fictional publication. 'The Princess Diaries' star also doubled down by posting an additional photo of her showcasing a pinstripe sleeveless vest with matching pants. We also see her strike a nostalgic pose while on the phone – many fans were quick to notice the resemblance and rightfully responded by creating memes about the iconic moment. For those who are not familiar with the plot, it centres on Andy, a budding journalist who accepts a position at a fashion magazine, but is ultimately controlled by her demanding editor, Meryl Streep's Miranda Priestly. The sequel will see the two actors reprise their roles, with the plot centring on Priestly struggling to stay afloat with the decline of traditional magazine publishing amidst the rise of its digital counterpart. She is also facing friction with people like Emily Blunt's Emily Charlton, Miranda's former assistant-turned-ultra-powerful exec for a luxury advertising company. Nostalgia be damned, as we will also be seeing an injection of fresh, new faces, such as Kenneth Branagh, who will be playing Miranda's husband. Unfortunately, however, we do not know more than that, as the cast remains tight-lipped about any more details outside of what 20th Century Studios said in its press release. We can expect the cast and crew to drip-feed us more information in the coming months, though, as we draw closer to its 1st May, 2026 release date. Kevin Feige's 'Seven-Year Plan' Includes 'X-Men,' 'Blade' & Other Future Titles To say this is a big month for Marvel would be a gross understatement. The highly anticipated summer blockbuster 'The Fantastic Four: First Steps' is just a few days away from its theatrical release — and to say it is the most important movie since 'Avengers: Endgame' (and will affect the MCU as a whole) might be another understatement. Despite this, the entertainment company is already gearing up for what's next in the company's timeline. Earlier this week, Marvel boss Kevin Feige invited several big-name US-based news outlets to the Marvel headquarters for a sit-down conversation where they discussed the company's next step moving forward. At this private yet casual function, the Marvel president teased his 'seven-year plan' that will run all the way until 2032. In it, several familiar titles, such as 'Spider-Man: Brand New Day' (Summer 2026), 'Avengers: Doomsday' (2026), and 'Avengers: Secret Wars' (2027), remain unchanged. However, Feige said that although there is still a plan, outside of the three aforementioned titles, nothing is set in stone for now. One of these is the possibility of the Mahershala Ali-led 'Blade' movie finally seeing the light of day, following several pushbacks and being left alone in development purgatory. 'You can start and have a good script and make it a great script through production, but we didn't feel confident we could do that on 'Blade'.' Feige reasoned when discussing the postponed film. Following that would be the X-Men title, which is rumoured to arrive after 'Secret Wars'. There, Feige mentioned that it will somewhat 'reset' the timeline after the whirlwind of events that transpired during the Multiverse Saga. Following that blockbuster, Feige said they will go back to working with a 'singular timeline'. However, he did not elaborate as to why Marvel will be moving forward with that plan – but we can speculate that it is to correct the course and focus in on the mutant storyline. As for 'X-Men' itself, he did not reveal more than what we already know, such as that Jake Schreier will be directing the film. He also did not share where X-Men will fit in on all this, pre- or post-timeline reset. With so much at stake as well as the timing, we can not easily write this off as mere coincidence. And as many Marvel movies have done before, the answer may lie in the upcoming 'Fantastic Four' movie. Source: E! News, Empire
