Shalini Pandey blends strength and softness in Tyaani Jewellery's new ad
is no stranger to bold choices, whether in film, fashion, or personal expression. In her newest avatar, the actress brings a compelling blend of strength and softness as she steps into the spotlight as the new face for
Tyaani Jewellery
by
Karan Johar
under the label's signature campaign, Forces of Tyaani.
In her first look, Pandey appears in a sculpted monokini layered with natural uncut diamonds, ruby accents and gemstone beads from Tyaani Jewellery.
The jewellery, though rooted in
traditional craftsmanship
, is styled like modern armour. Bold, intentional, and striking against her minimalist silhouette, her gaze is direct and her stance assured. The result is a moment that feels magnetic and cinematic.
The second look softens the tempo. Dressed in an earthy brown suit and minimal makeup, Shalini carries a sense of
rustic charm
and quiet elegance. The caption accompanying the image, 'Unfiltered. Just as I am,' reinforces the campaign's deeper narrative. It is a celebration of beauty without pretense and tradition without boundaries.
Best known for her performances across
South cinema
and Bollywood in movies like Arjun Reddy and Dabba Cartel, Pandey's rise from outsider to breakout star mirrors the very ethos of the campaign. Each piece of jewellery becomes part of a larger story, one of grit, grace and self-belief.
Karan Johar, the creative force behind Tyaani, said, 'Shalini brings an irresistible combination of grit and grace. With Forces of Tyaani, we wanted to portray the
modern Indian woman
in all her complexity — someone who is fierce, grounded, glamorous, and real. Shalini embodies all of this with remarkable authenticity.'
The
Forces of Tyaani campaign
brings together Johar's cinematic vision and Tyaani's signature legacy in handcrafted cut and uncut natural diamond jewellery. Together, they present a modern take on traditional artistry that speaks to power, presence, and individuality, the press release stated.
Watch the video here:
View this post on Instagram A post shared by Tyaani Fine Jewellery (@tyaanijewellery)
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