Tesco brings back nostaglic 90s beer to stores after being discontinued over 20 years ago
For those wanting to reminisce about the 90s, Brits can now do so with a cool drink in the garden this summer as Tesco has brought back a nostalgic beer that was extremely popular over 30 years ago. Two decades on since it was discontinued, the supermarket giant has brought Double Diamond back to UK stores.
While the nostalgic drink returned to pubs last year as a pale ale, shoppers will now be able to pick up a pack of four 440ml bottles from Tesco for £5.75, or for £5 if shoppers are a clubcard member.
First brewed in 1876 as an India Pale Ale, the popular 90s drink was widely recognised for its bright red and yellow with two large D's. Many people also memorised its famous slogan: "A Double Diamond works wonders."
At its peak, over 50million pints of Double Diamond were sold in a single year, reports the Mirror. However, its popularity soon came to an end as the beer was discontinued in 2003.
Tesco's version of Double Diamond has an ABV of 3.8 per cent and is made with a new recipe that features Citra, Colombus and Mosaic hops.
Jamie Allsopp, re-founder of Allsopp and Sons, said: "Double Diamond is our A-list star. This sessionable Pale Ale is the next iteration of Double Diamond and we hope will find a place in the affections of new drinkers, as well as those that haven't tasted it in 30 years."
Double Diamond made its return to the UK last year, with 12 pubs currently selling the pale ale. Unfortunately none of these establishments are in Scotland, but with Double Diamond returning to Tesco stores, Scots will once again have the chance to indulge in the beer.
Allsopp and Sons announced the return of Double Diamond last year through their Instagram. With a picture that read "Only here for the beer", the caption said: "It's back, and it still works wonders!
"After months of research and trialling recipes to make it perfect, we've relaunched Double Diamond. Revived as a 3.8% pale ale that drinks like a lager, it's a delicious, easy-going, sessionable draught beer, coming very soon to your favourite pubs!"
Many fans raved in the comments, with one person writing: "Had some today absolutely delicious !!" Another Instagram user added: "I still remember the jingle!"
A third commenter went as far as to quote the jingle, saying: "Double Diamond works wonders, works wonders, so drink one today."
In other beer news, Manchester-based brewery Marble Beer has recently increased the alcohol level of their flagship pale ale following various complaints from customers. After new tax rules were introduced for alcohol products, the brewery decided to slash their alcohol by volume (ABV) from 3.9 per cent to 3.4 per cent.
However, following grumbles from customers, Marble has now confirmed it has changed its mind and that their beer will go back to its original 3.9 per cent. The beer is available in cans, cask and keg formats.
Since August 2023, how drinks in the UK are taxed has changed. Instead of being based on the categories of wine, beer, spirits and ciders, alcoholic beverages are now taxed based on their strength. This means drinks with an ABV below 3.5 per cent are taxed at a lower rate.
As a result of this change, Marble wasn't the only brewery who decided to lower the alcohol content in some of its products this year. Originally, Grolsch Premium Pilsner had an ABV of five per cent. However, after its relaunch in 2020, it was slashed to four per cent by its parent firm Asahi.
Now with the new drink tax, the premium pilsner is now down to 3.4 per cent to fit in with the lower tax rate.
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