
Watch: Martha Stewart reveals what she thinks of Meghan's lifestyle brand
Stewart, the lifestyle guru and self-made billionaire, said it was important to be 'knowledgeable about your subject matter' in what appeared to be a veiled swipe the Duchess.
The Duchess has recently launched a range of lifestyle products including fruit spreads, edible flowers, honey, crepe mix and wine under her As Ever wellness brand.
She has also released a lifestyle programme on Netflix titled With Love, Meghan, which will air its second series in the autumn.
In an interview on Thursday, the 83-year-old was asked for her thoughts on Gwyneth Paltrow, the Duchess, and their respective wellness brands.
Stewart was full of praise for Paltrow, calling her 'fantastic' and 'very successful' also noting her accolades in the acting world. But, she was less enthusiastic when it came to the Duchess.
'What's it like to watch other celebrities – Gwyneth Paltrow, Meghan Markle – going in your footsteps and following something you really started?' she was asked by Yahoo Lifestyle.
Stewart answered: 'I don't mind... good luck. Gwyneth's been very successful, by the way.'
She continued: 'I think she's created quite an interesting body of businesses, she's admired, she's fantastic – she won an Oscar, for heaven's sake, as an actress. She's pretty powerful.'
Paltrow's Goop brand, which sells an assortment of wellness, beauty, and fashion items including a vagina scented candle and jade kegel eggs, was valued at $250m (£189m) in 2018.
'Meghan I don't really know very well,' Stewart continued. 'I hope she knows what she's talking about. Authenticity to me is everything, and to be authentic and knowledgeable about your subject matter is extremely important.'
In April, Stewart admitted she had not watched the Duchess's lifestyle series, which was widely criticised by reviewers and failed to crack Netflix's top 300 most-watched titles in the first six months of the year, according to reports.
'I haven't seen it yet, but I'll watch an episode and see how she does. I'm curious,' she said.
Ted Sarandos, the co-chief executive officer of Netflix, has insisted the Duchess had been 'overly dismissed' and 'underestimated in terms of her influence on culture'.
Stewart said last year she was 'flattered' when told by an interviewer that the Duchess 'wants to become a brand like Martha Stewart'.
The 83-year-old became a household name after her personal lifestyle brand made her the world's first female self-made billionaire.
Despite her controversial past, Stewart's staying power remains today with her range of cookbooks, magazine, and television appearances, including an unlikely friendship with the rapper Snoop Dogg.
'Produce good products that work and will help the homemaker have a nicer life,' Stewart advised. 'That's what it's all about.'
Products from Meghan's As Ever range, including a $28 (£21) jar of wildflower honey and $15 (£11) flower sprinkles, sold out within 30 minutes of being released in April.
A source told The Telegraph at the time that the items would be available only in small quantities and quickly marked as sold out to generate interest.
The products were described as 'a glimpse' into Meghan's approach to 'elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining and hostessing with ease'. More products are expected to be released seasonally.
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