Netflix Tudum 2025: Full list of shows, games expected
Netflix
is counting on devoted fans of "Stranger Things," "Squid Game" and "Wednesday" to tune in to its streaming service Saturday night. But they won't log in to see new episodes of those most popular shows. Instead, viewers will be greeted with sneak peeks and cast reunions, as part of Tudum, an occasional in-person marketing event for Netflix that the company has turned into a streamed variety show. Think marketing as entertainment.
The show, expected to last from 90 to 120 minutes, will emphasize the company's three most popular series, two of which will end this year ("Squid Game" and "Stranger Things") and one that is returning ("Wednesday"). Lady Gaga will be on hand to perform a miniconcert. Her song "Bloody Mary" became a viral sensation when fans paired a version of it with a dance from "Wednesday." Lady Gaga also has a cameo on the show in Season 2.
Netflix, which signed a 10-year, $5 billion deal last year for World Wrestling Entertainment's flagship show, "Raw," will bring out some WWE stars such as CM Punk and Rhea Ripley to extol their love for other Netflix content. Ben Affleck and Matt Damon will promote their new film, "The Rip." Cookie Monster will make an appearance as part of Netflix's new deal to stream "Sesame Street." And AJ McLean, a member of the Backstreet Boys, will promote a new reality show, "Building the Band."
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The event illustrates Netflix's growing appetite for streaming live events. In just the past year, the company has lured giant audiences to the fight between Jake Paul and Mike Tyson, two NFL games on Christmas Day, and a roast of former quarterback Tom Brady. And it has plans to do much more. Katie Taylor and Amanda Serrano will get a rematch in July at Madison Square Garden as part of an all-female boxing card, and the NFL will return to the service again on Christmas.
Netflix's Brazilian marketing team originated the Tudum event in 2020 after seeing how active Netflix fans were at events such as Brazil Comic-Con. The first iteration pulled in about 50,000 people over four days. Netflix revived the event in 2023, after the COVID-19 pandemic subsided, luring 35,000 to the festival. The event generated more than 78 million views across the company's social channels, including a livestream on YouTube.
Live Events
The first two Tudum events were held in Sao Paulo in 2020 and in 2023. Thousands of Brazilians waited in line to attend those multiday events. Saturday's event, though, will be held in Los Angeles, at the Kia Forum, starting at 5 p.m. Pacific. The 9,500 tickets, which went on sale May 9 for $25 to $75, sold out in a week.
What differentiates those events from Tudum 2025 is that Netflix is now eager to exploit its live capabilities. The company has teamed up with Silent House Productions, its partner on the SAG Awards and the producer of the concert film for Taylor Swift's Eras Tour, to produce the event.
Netflix's marketing team under Lee began planning this year's version of Tudum over a year ago, this time working closely with its content team to tailor the event to those in the stands and to those on their couches.
FAQs
Q1. When is
Netflix Tudum 2025
?
A1. Netflix Tudum 2025 is schedule on Saturday, May 31.
Q2. When did Netflix Tudum first happen?
A2. The first two Tudum events were held in Sao Paulo in 2020 and in 2023.
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