Meet content creator, 23, built Rs 41 crore empire, charges Rs 6 lakh per reel, made controversy, now is part of OTT show; Her name is…

India.com

4 hours ago

You're making memes of her, she's making money off them — she already won. Apoorva Mukhija, aka The Rebel Kid, has transformed digital chaos into cold cash, building a Rs 41 crore empire straight out of Noida, armed with a phone, a fierce attitude, and unapologetic content.
At just 23, 'Kaleshi Aurat' is clocking in a staggering Rs 2.5 lakh per day. Yes, you heard that right!
Each 30-second Instagram story? Worth Rs 2 lakh. A single reel? Up to Rs 6 lakh. She's not waiting for Bollywood's call—her content pays better, and the spotlight is already hers. All about Apoorva Mukhija's aka The Rebel Kid
Born in 2001 and raised in Noida, the self-styled Rebel Kid started filming skits during the lockdown. While most of the world was paused, Apoorva pressed record—and never looked back. Her lockdown hustle became Gen Z India's blueprint for viral success. Apoorva Mukhija's long list of brand deals
The rise was no accident. With brand deals from Nike, Maybelline, and other global giants, she's carved a space where few Indian creators have reached. She's not just 'influencing'—she's running a one-woman media empire with the financial firepower to match.
Her brand? Raw, bold, and wildly controversial. Her alter ego, Kaleshi Aurat—a perfect blend of chaos, candor, and comedy, keeps the algorithm fed and the audience addicted. The haters rage, the lovers repost, and Apoorva laughs all the way to the bank. Apoorva Mukhija's shows
But the digital domain isn't her only playground. With appearances in shows like Who's Your Gynac? and The Traitors India, she's dipping toes into mainstream entertainment, proving she's more than just a ring-light personality. Apoorva Mukhija's recent controversy at IGL
Recently, Apoorva sparked a storm on India's Got Latent after clashing with a contestant over a vulgar remark, which led to police summons and FIRs for alleged obscenity. She later returned with a defiant apology video: 'I never meant to hurt anyone—except maybe that one man's ego…' after receiving horrific rape and death threats.
But in a world where creators often chase validation, Apoorva built her spotlight—and made it profitable. No big media network, no legacy surname, no filters. Just pure digital grit and a killer sense of timing.