Bisleri partners Apparel Group for Middle East & Africa region distribution
has formed a landmark strategic partnership with the
Apparel Group
, the global retail and fashion lifestyle conglomerate headquartered in Dubai to manufacture, market and distribute Bisleri's portfolio in the Middle East & Africa region, beginning with the UAE launch in 2025.
Bisleri product portfolio includes Vedica, premium
Himalayan Spring water
and a range of
aerated beverages
such as Limonata and Bisleri Soda. The company's operations span across 128 manufacturing centers with a distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with sports sponsorships like the Dubai Marathon.
'The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group," Angelo George, CEO, Bisleri International said.
The Apparel Group, founded in 1996 in Dubai, manages a portfolio of 85 brands and operates over 2,300 stores across 14 countries spread across the Middle East, India, Southeast Asia & Africa.
Neeraj Teckchandani, CEO of Apparel Group, said, "Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region."
Live Events
This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating consumer experiences through strategic collaboration, it said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
7 hours ago
- Time of India
Bisleri will always remain a privately-held firm, says VC Jayanti Chauhan
Packaged water company Bisleri International "will always remain a privately-held company ", said Jayanti Chauhan , vice-chairperson of Bisleri International, and inheritor of the business founded by her father Ramesh Chauhan. Independence Day 2025 Before Trump, British used tariffs to kill Indian textile Bank of Azad Hind: When Netaji gave India its own currency Swadeshi 2.0: India is no longer just a market, it's a maker Heir to the nearly '5,000-crore business, Chauhan has been steering Bisleri International directly for the past three years, after she declined a stake sale to the Tata Group. Chauhan said Bisleri is doubling down on investments in manufacturing, distribution and product development more than it has in the past decade. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Colombia: New Container Houses (Prices May Surprise You) Container House | Search ads Search Now Undo While her father created India's most iconic soft drinks brands Thums Up, Limca and Gold Spot, which he later sold to Coca-Cola, the scion says she will neither take the company public nor opt for any stake sale. "I want to do this myself. As for an IPO, absolutely not. We have funds ... we will always remain a private company," she told ET in an exclusive interview on Thursday. Stating that innovation is crucial for legacy brands, she said: "We are giving Bisleri a new feel, a new look, and modernising. It's a legacy brand, yes. But you must keep innovating. Legacy gives you a head start... but you have to evolve with the market." Live Events Bisleri, which leads the packaged water market ahead of Coca-Cola's Kinley and PepsiCo's Aquafina, is investing ₹600 crore this year, compared to ₹850 crore over the past decade, on six new plants for capacity expansion, wider distribution, product development and marketing. The '25,000-crore packaged water market is teeming with unorganised players and counterfeits, many of which ride on equity of established players with similar brand names and packaging colours, posing a serious challenge to organised players. While calling a widespread distribution network across four-lakh-plus outlets "definitely its strength", Chauhan called out to government and state agencies to accelerate a clampdown on counterfeiters of bottled water. "Public health is at stake; we need stronger laws; like why are the smaller guys changing our names and using our colours and caps and getting away with it? There's only so much we can do as a company, but the rest is in the hands of the lawmakers," she added. Faster decision making, women comprising over 25% of the company's workforce and a higher diversity ratio in terms of employees from different parts of the country are key changes in the company, she said. "It has been a big deal for us; ours was a very male-dominated company earlier," she said. "If you're a national company, you need people from different states and different backgrounds to understand how that market works; the language changes every 100 kilometres in a diverse market that is India, the food changes. So, it's very important for me to have a very diverse group of people so that they can give me feedback. Also, to connect with Gen Z, you must hire them-they are the ones who are going to tell you about what's trending, what's in fashion and bring in that youth vibe." She said while newer products are being developed, Bisleri will stay within the realm of beverages, adding that premiumisation will be a focus area, such as introducing Bisleri and Vedica Himalayan Spring water in glass bottles. The company said it has 32% share in the ₹11,000-crore organised packaged drinking water segment, manufacturing across over 135 locations and distribution across four lakh outlets. Some of the categories it is pushing apart from its mainstay water are carbonated drinks such as Limonata, POP and Spyci. In June, Bisleri inked a strategic partnership with Dubai-based Apparel Group to manufacture, market and distribute in the UAE. Oman, the rest of the Middle East and North Africa are the other countries it will tap in due course.
Business Standard
18 hours ago
- Business Standard
Bisleri International Inaugurates Rejuvenated Pond and Plantation Drive to Develop Biodiversity Park at Abupur Village, Ghaziabad
NewsVoir Ghaziabad (Uttar Pradesh) [India], August 14: In a significant step towards environmental restoration and community engagement, Bisleri International Pvt. Ltd., under its flagship CSR initiative "Bisleri Greener Promise," inaugurated a rejuvenated pond and plantation drive to develop Biodiversity Park at Abupur Village, Ghaziabad. The pond rejuvenation, supported by Bisleri, aims to revive local ecosystems while fostering sustainable community participation. A key part of the support provided by Bisleri includes a door-to-door plastic waste collection program in collaboration with NGO, IPCA, aimed at ensuring proper waste segregation, recycling, and maintaining cleanliness in and around the village. The inauguration was graced by Shri Vidya Kumar Bhushan, Retd. IFS, Former PCCF & HOFF, Punjab; Smt. Shweta Pawar, Gram Pradhan, Abupur Village, Shri Ashish Jain, Director, Indian Pollution Control Association (IPCA), and Mr. K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., alongside community leaders, volunteers, and school students. Mr. K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International said, "At Bisleri, sustainability is a responsibility that we embrace with every initiative. The rehabilitation of the pond and development of the Abupur Biodiversity Park reflect our belief that environmental restoration and community well-being go hand in hand. By conserving water, promoting biodiversity, and encouraging responsible plastic management, we aim to create a lasting positive impact that future generations can inherit with pride." Adding to this, Mr. Vidya Bhushan Kumar, Retd IFS Officer, Former PCCF & HOEFF, Punjab remarked, "Flourishing ecosystems are the foundation for thriving communities. The rejuvenation of the Abupur pond and biodiversity park showcases how local stewardship and sustainable practices can revive nature's balance while creating lasting benefits for people and wildlife alike." Biodiversity Park in Abupur Village, Ghaziabad is developed around the greenery belt of the pond area to fight air pollution and boost biodiversity. It features diverse plant species: like Amaltas, Bael, Arjun, Bahera, Kadam, Jamun, Pipal, Bottle Brush, Boughen villa, Khus grass etc. The rejuvenated pond, coupled with the plastic waste collection support, will ensure the longevity of the park's biodiversity. The pond rejuvenation and plastic collection drives are a part of Bisleri's Greener Promise, a commitment to building a cleaner, greener, and more sustainable future through focused initiatives in water stewardship, plastic management, and biodiversity conservation. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Fashion Value Chain
20 hours ago
- Fashion Value Chain
Bisleri International Inaugurates Rejuvenated Pond and Plantation Drive to Develop Biodiversity Park at Abupur Village, Ghaziabad
The pond is key to sustaining biodiverse flora and fauna spread over 12acres Support by Bisleri includes door-to-door plastic collection and segregation for continued plastic waste management and make a 'Zero Plastic to Landfill Village' In a significant step towards environmental restoration and community engagement, Bisleri International Pvt. Ltd., under its flagship CSR initiative 'Bisleri Greener Promise,' inaugurated a rejuvenated pond and plantation drive to develop Biodiversity Park at Abupur Village, Ghaziabad. The pond rejuvenation, supported by Bisleri, aims to revive local ecosystems while fostering sustainable community participation. A key part of the support provided by Bisleri includes a door-to-door plastic waste collection program in collaboration with NGO, IPCA, aimed at ensuring proper waste segregation, recycling, and maintaining cleanliness in and around the village. Bisleri International Inaugurates Rejuvenated Pond and Plantation Drive to Develop Biodiversity Park at Abupur Village, Ghaziabad The inauguration was graced by Shri Vidya Kumar Bhushan, Retd. IFS, Former PCCF & HOFF, Punjab; Smt. Shweta Pawar, Gram Pradhan, Abupur Village, Shri Ashish Jain, Director, Indian Pollution Control Association (IPCA), and Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., alongside community leaders, volunteers, and school students. Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International said, 'At Bisleri, sustainability is a responsibility that we embrace with every initiative. The rehabilitation of the pond and development of the Abupur Biodiversity Park reflect our belief that environmental restoration and community well-being go hand in hand. By conserving water, promoting biodiversity, and encouraging responsible plastic management, we aim to create a lasting positive impact that future generations can inherit with pride.' Adding to this, Mr. Vidya Bhushan Kumar, Retd IFS Officer, Former PCCF & HOEFF, Punjab remarked, 'Flourishing ecosystems are the foundation for thriving communities. The rejuvenation of the Abupur pond and biodiversity park showcases how local stewardship and sustainable practices can revive nature's balance while creating lasting benefits for people and wildlife alike.' Biodiversity Park in Abupur Village, Ghaziabad is developed around the greenery belt of the pond area to fight air pollution and boost biodiversity. It features diverse plant species: like Amaltas, Bael, Arjun, Bahera, Kadam, Jamun, Pipal, Bottle Brush, Boughen villa, Khus grass etc. The rejuvenated pond, coupled with the plastic waste collection support, will ensure the longevity of the park's biodiversity. The pond rejuvenation and plastic collection drives are a part of Bisleri's Greener Promise, a commitment to building a cleaner, greener, and more sustainable future through focused initiatives in water stewardship, plastic management, and biodiversity conservation. About Bisleri International Pvt. Ltd With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
